Content Marketing

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It’s been a tough month for the Equinox model, and it continues to be difficult. Just some weeks in the past, the model’s proprietor Steve Ross held a widely-covered fundraiser for President Trump, which didn’t align with Equinox’s long-standing advertising and marketing campaigns supporting the LGBTQ group. The protest by Equinox members on social media and the press appeared to have caught the group off guard. Members flocked to social media to announce the cancelation of their members...

Advertising will at all times be advertising and marketing, and we are going to at all times do it. Experiential advertising and marketing is usually a enjoyable and in the end, memorable approach of immersing your customers into your model’s world. In case you’re assured together with your services or products, a terrific expertise will convey your viewers in. If the service is nice sufficient, they’ll keep. Assume again to 2016, when London’s Waterloo Station was overtaken by a Marshma...

Though account-based advertising, or ABM, is gaining steam, it’s nonetheless extensively thought of a much less conventional advertising strategy. And if you happen to’re going to go non-traditional—why not assume a little bit additional outdoors the field? In terms of content material creation for ABM, there are various “go-tos” that come to thoughts. Assume white paper, assume infographic—assume the numerous belongings that type a stable content material basis. These belongings are...

Overlapping deadlines, inbox inundation, and to-do lists that develop wildly as quickly as one field is ticked off. Sound acquainted? Should you’re answerable for creating content material inside a big group, these situations could also be par for the course. With conferences, objectives, and deliverables dominating your days, it’s powerful to maintain your workforce’s priorities straight—particularly once you’re engaged on a number of tasks without delay (however when aren’t you?). ...

Editor’s notice: This text was initially printed on Morning Seek the advice of. Everyone knows that CMOs get the ax extra typically than every other member of the C-suite. However I haven’t heard many convincing causes as to why. Certain, a CMO won’t all the time be completely aligned with the CEO, or could need to stretch to ship on each the artwork and science sides of the job. Or they could even be seen as “on the hook” for some miracle of disruptive development that simply isn’t ...