How We Made WordPress Sooner than Static Web site Mills (Case Examine – Dashing up WPBeginner)

17 minutes read

On the 10th anniversary of WPBeginner, I shared that WPBeginner internet hosting infrastructure bought an enormous improve because of our webhosting companion, HostGator.

Shortly after, I began getting emails from readers asking me to share the main points on how we made WPBeginner load blazing quick.

Sure, WPBeginner load sooner than most static website mills and in some instances sooner than Google AMP websites too.

On this article, I will provide you with behind the scenes take a look at how we made WordPress sooner than static website mills and headless CMS platforms.

Notice: This text is a little more technical than what we usually publish on WPBeginner. For non-techy customers, I like to recommend following our final information on the way to velocity up WordPress.


Currently WordPress has been getting quite a lot of dangerous rep from “fashionable” builders the place they are saying WordPress is sluggish.

The assertion is normally adopted up with, it’s best to change to a JAMstack static website generator like GatsbyJS. Others within the enterprise world will say that it’s best to change to a headless CMS like Contentful.

A number of of my very profitable entrepreneur pals began asking me whether or not this was true.

Some even began the method of migrating to a headless CMS as a result of they learn case research of how others unlocked large velocity enhancements by switching from WordPress to static website mills.

This was very irritating for me as a result of I knew they had been losing tens of 1000’s of in migration prices. To not point out, the limitless customization prices that can rack up sooner or later.

So I took it as a problem to show that a big WordPress content material websites like WPBeginner can load simply as quick if not sooner than most fashionable static website mills.

You’ll be able to name me old fashioned, however on the finish of the day, a static website is only a web page loading from cache.


Earlier than I bounce to the precise WordPress internet hosting infrastructure, server configurations, and plugins, I feel its useful to share the outcomes.

Right here’s how briskly WPBeginner residence web page hundreds on Pingdom from their Washington, DC server:

WPBeginner Homepage Pingdom

Relying on the time of day and site you test from, this end result will differ wherever from 400ms – 700ms vary which is fairly quick for a homepage.

Right here’s a check that I ran for a single submit web page because it has larger pictures and extra content material:

WPBeginner Single Posts Page Speed Test from Pingdom

We additionally bought an ideal rating of “100” in Google web page velocity check for desktop. Though we do have some room for enchancment on cell rating.

WPBeginner Google Page Speed Test

The outcomes above are for cached pages which is what our readers and search engine bots get after they view our web site. The perceived load time of WPBeginner is close to on the spot (extra on this later).

For the sake of comparability, right here’s a velocity check end result for Gatsby’s homepage. It is a widespread static website generator that quite a lot of builders are raving about:

Gatsby Homepage Pingdom

Right here’s the velocity check results of Netlify’s homepage, a well-liked static website host, that quite a lot of builders advocate. Discover that they’ve half the quantity of requests, and their web page dimension is 30% of WPBeginner, but it nonetheless hundreds slower than our homepage.

Netlify Homepage Pingdom

The homepage velocity of Contentful, the headless CMS which is “how enterprises ship higher digital experiences” is simply not optimized in any respect. This was the slowest web site we examined.

Contentful Homepage Pingdom

I’m sharing these stats to not discredit the opposite frameworks, however moderately to offer perspective that not all new issues are as shiny as they might appear.

WordPress with a correct internet hosting infrastructure and optimizations will be simply as quick as any static website generator. Moreover, no different platform will even come near the extent of flexibility that WordPress provides to enterprise homeowners by means of its giant ecosystem of plugins and themes.

WPBeginner Internet hosting Infrastructure

On the subject of web site velocity, nothing performs a extra necessary position than your webhosting infrastructure.

As lots of you already know, I’ve been a HostGator buyer since 2007. I began the WPBeginner weblog in 2009 on a small HostGator shared internet hosting account.

As our web site grew, we upgraded to their VPS internet hosting after which devoted servers.

During the last decade, I’ve gotten an opportunity to work carefully with lots of their group members, they usually have turn out to be an prolonged a part of the WPBeginner household.

So once I took on the problem to make WPBeginner sooner than static website mills, I turned to them for assist.

I shared my imaginative and prescient with their management group, they usually provided to assist me construct considered one of a form enterprise internet hosting setup for WPBeginner.

They put the perfect engineers from each Bluehost and HostGator group to work carefully with me to make WPBeginner blazing quick.

Right here’s an outline of what the WPBeginner internet hosting setup seems like:

WPBeginner Hosting Infrastructure

As you possibly can see, this can be a multi-server setup unfold throughout two geographical areas (Texas and Utah). There are a complete of 9 servers not together with the load balancer cloud. Every server is a Xeon-D CPU with eight cores (16 threads) with 32GB RAM and a pair of x 1TB SSD (RAID setup).

We’re utilizing Google’s Cloud Load Balancing platform, so we are able to have seamless autoscaling and cargo balancing, worldwide.

As soon as the was setup with correct information syncing in place, the Bluehost and HostGator group labored collectively to optimize the server configurations for WordPress. My hope is that a few of these optimizations will quickly make it into future WordPress internet hosting plans :)

Server Configuration Abstract

Summarizing the server configurations of this complicated setup in just some paragraph may be very robust, however I’ll strive my greatest.

We’re utilizing Apache for our net server software program as a result of the group is extra acquainted with it. I received’t go into the NGINX vs Apache debate.

We’re utilizing PHP 7.2 together with PHP-FPM swimming pools, so we are able to deal with excessive a great deal of processes and requests. In case your internet hosting firm is just not utilizing PHP 7+, then you definitely’re lacking out on severe velocity optimization.

We’re utilizing Opcode caching with a complicated cache hotter to make sure that no actual person ought to expertise an uncached pageview.

We’re additionally utilizing Object cache with memcache, so we are able to enhance the response time for uncached web page hits and different API response occasions within the WordPress admin space for logged-in customers (our writers). Right here’s a community load tab of our “All Posts” display within the WordPress admin:

WPBeginner Post Edit Screen

To place in perspective, our admin space expertise is now 2X sooner than what we had beforehand.

For our database server, we switched from MySQL to MariaDB which is a clone of MySQL however sooner and higher. We additionally switched from HyperDB to LudicrousDB as a result of it helps us enhance our database replication, failover, and cargo balancing.

There’s additionally quite a lot of different configurations that helps us with efficiency and scalability equivalent to HTTP/2 and HSTS for sooner connection + encryption, means to spin up further servers in new areas in case of datacenter outage, and so forth.

I really feel like I’m not doing justice to the wonderful setup that the group has constructed, however please know that my core energy is advertising. Sure, I’m a blogger who writes about WordPress, however quite a lot of the technical optimizations listed here are approach above my pay-grade.

They had been achieved by tremendous good engineers in Endurance group together with David Collins (chief architect of Endurance / CTO of HostGator), Mike Hansen (core WordPress developer), and others whom I’ll thank within the credit part under.


Other than webhosting, the opposite areas that play a major position in your web site velocity is your DNS supplier, your content material supply community (aka CDN), and your net utility firewall (WAF).

Whereas I’ve it listed as three separate issues, quite a lot of firms at the moment are providing these options in a bundled plan equivalent to Sucuri, Cloudflare, MaxCDN (StackPath), and so forth.

Since I need to have most management and unfold the chance, I’m utilizing three separate firms to deal with every half effectively.

WPBeginner DNS is powered by DNS Made Simple (similar firm as Constellix). They’re persistently ranked because the quickest DNS suppliers on the earth. The benefit of DNS Made Simple is that I can do world site visitors route when a selected information middle on my CDN or WAF isn’t working correctly to make sure most uptime.

Our CDN is powered by MaxCDN (StackPath). They mainly enable us to serve our static belongings (pictures, CSS information, and JavaScripts) from their giant community of servers the world over.

We’re utilizing Sucuri as our net utility firewall. Other than blocking assaults, in addition they act as one other layer of CDN, and their total efficiency is simply wonderful. I imagine they’ve the perfect WordPress firewall answer available in the market.

When engaged on web site velocity optimizations, shaving off each millisecond issues. That’s why utilizing these answer suppliers mixed with our new webhosting infrastructure makes an enormous distinction.

For example, right here’s the waterfall breakdown of vs vs

Waterfall Breakdown of Requests on WPBeginner

Discover that WPBeginner’s DNS time, SSL time, Join time, and Wait time are all prime notch when in comparison with these different widespread web sites. Every of those enhancements compound to ship the perfect outcomes.

Prompt.web page, Optimized Pictures, and Different Finest Practices

One of many belongings you might need observed is the close to on the spot load time while you browse WPBeginner posts and pages.

Other than all of the issues I discussed above, we’re additionally dishonest latency through the use of a script referred to as on the spot.web page which makes use of just-in-time preloading.

Principally earlier than a person clicks on a hyperlink, they must hover their mouse over that hyperlink. When a person has hovered for 65ms (very quick time period), one out of two will truly click on on the hyperlink.

Prompt.web page script begins preloading that web page at this second, so when the person truly clicks the hyperlink quite a lot of the heavy lifting is already achieved. This makes the human mind perceives web site load time as practically on the spot.

To allow Prompt.web page in your website, you possibly can merely set up and activate the Prompt Web page WordPress plugin.

Instant Page Script

This script is fairly neat. I extremely advocate trying out their web site and clicking on the “check your clicking velocity” button to see the way it cheats the mind.

Replace: I’ve disabled on the spot.web page for now, and I’m going to be testing FlyingPages plugin within the close to future. Gijo Varghese shared his new plugin with me within the WPBeginner Interact Fb group, and it appears to mix the perfect of on the spot.web page and quicklink script.

Optimizing Pictures for Net

Whereas there are new picture codecs being developed equivalent to webp, we’re not utilizing them but. As a substitute we ask all of our writers to optimize every picture utilizing the TinyPNG software.

You may also automate the picture compression utilizing plugins like Optimole or EWWW Picture Optimizer.

Nevertheless, I personally desire to have the group do that manually, so we’re not importing giant information on the server.

Presently, we’re not doing any lazy loading for pictures, however I do plan so as to add it within the close to future now that Google has lazy loading assist built-in to Chrome 76.

There’s additionally a ticket in WordPress core so as to add this function on all websites (actually hoping that this occurs quickly), so I don’t have to write down a customized plugin.

Limiting HTTP Queries + Finest Practices

Reduce cross-domain HTTP requests

Relying on the WordPress plugins you employ, some will add further CSS and JavaScript information on every web page load. These further HTTP requests can get uncontrolled if in case you have quite a lot of plugins in your web site.

For extra particulars, see how WordPress plugins can have an effect on your website load time.

Now earlier than you bounce to the fallacious conclusion that too many WordPress plugins are dangerous, I need to let you recognize that there are 62 energetic plugins working on the WPBeginner web site.

What it is advisable do is mix CSS and JavaScript information the place doable to scale back HTTP requests. Some WordPress caching plugins like WP Rocket can do that robotically with their minification function.

You may also comply with the directions on this article to do it manually which is what our group at WPBeginner has achieved.

Other than HTTP requests that plugins and themes add, you additionally need to be aware of different third-party scripts that you just add in your web site as a result of every script will affect your web site velocity.

For instance, in case you are working quite a lot of promoting scripts or retargeting scripts, then they may decelerate your website. You might need to use a software like Google Tag Supervisor to conditionally load scripts solely after they’re wanted.

If you happen to’re an ad-supported web site like TechCrunch or TheNextWeb, then there’s little or no you are able to do about this since eradicating adverts isn’t an possibility.

Fortunately, WPBeginner doesn’t depend on third-party advert scripts to earn money. Need to see how WPBeginner makes cash? See my weblog submit on WPBeginner revenue.

Classes Realized (up to now) + My Ultimate Ideas

It is a model new internet hosting infrastructure, and I’m certain there are tons of classes I will probably be studying time beyond regulation.

To this point I like the velocity enhancements as a result of it has helped us increase our search engine optimisation rankings, and our admin space is far sooner.

With the brand new multi-server setup, we launched a brand new deployment workflow to carry WPBeginner as much as par with the remainder of Superior Motive product websites.

What this implies is that we now have correct model controlling built-in, and there are measures put in place to cease me from being reckless (i.e including plugins with out correct testing, updating plugins from the dashboard with out testing, and so forth).

These modifications additionally set the trail for me to lastly step out of improvement and hand over the reigns of WPBeginner website to our dev group.

I’ve been resisting this for years, however I feel the time is coming, and I simply want to just accept it.

The brand new setup doesn’t have cPanel or WHM, so this makes me virtually ineffective anyhow since I’m not very fluent with command line anymore.

To this point we now have learnt two large classes:

First, updating WordPress isn’t as straight ahead attributable to server sync / replication. Once we upgraded my private weblog ( to WordPress 5.2, the replace information didn’t sync correctly on one of many net nodes, and debugging took for much longer than anticipated. We’re engaged on constructing a greater construct / testing course of for this.

Second, we have to have higher communication throughout groups as a result of we had a minor disaster with load balancer misconfigurations which resulted in some downtime. To make it worst, I used to be on a transatlantic flight on Turkish Airways, and the WiFi wasn’t working.

Fortunately every little thing bought sorted because of the short response time by the internet hosting group, however this helped us create a number of new Commonplace Working Procedures (SOPs) to raised deal with the incident sooner or later.

Total I’m very pleased with the setup, and I do know that among the caching configurations / optimizations that had been made for WPBeginner will turn out to be an ordinary a part of HostGator Cloud and Bluehost WordPress internet hosting plans.

I feel this could go with out saying that in the event you’re simply beginning a web site, weblog, or a web-based retailer, then you definitely DO NOT want this subtle enterprise setup.

I at all times advocate that you just begin small with HostGator shared or Bluehost shared plans like I did, after which improve your internet hosting infrastructure as your corporation grows.

You’ll be able to apply quite a lot of the optimizations that I shared above in your present WordPress internet hosting plans.

For instance, Bluehost commonplace plan already comes with a built-in caching plugin that you need to use, they usually provide PHP 7 by default as nicely.

You’ll be able to mix that with a CDN + WAF like Sucuri to considerably velocity up your web site.

Now in case you are a mid-market / enterprise firm who desires the same internet hosting setup, then please attain out to me by way of our contact kind. I may help level you in the proper route.

Particular Thanks + Credit

Thank you HostGator and Bluehost

Whereas within the article above, I’ve given tons of shout out to HostGator and Bluehost manufacturers, I need to take a second to acknowledge and admire the person those that labored behind the scenes to make it occur.

First, I need to say thanks to the Endurance management group Suhaib, Mitch, John Orlando, Mike Lillie, and Brady Nord for agreeing to assist me with the problem.

I additionally need to thank Mike Hansen, David Collins, Rick Radinger, Chris Miles, David Ryan, Jesse Cook dinner, David Foster, Micah Wooden, William Earnhardt, Robin Mendieta, Rod Johnson, Alfred Najem, and others within the information middle group for truly doing the exhausting work and making it occur.

I need to give a particular shout out to Steven Job (founding father of DNSMadeEasy) for rapidly answering my questions and serving to me higher perceive some settings. Additionally need to give a shout out to Tony Perez and Daniel Cid at Sucuri for at all times having my again.

Final however not least, I need to give particular recognition to Chris Christoff. He’s the co-founder of MonsterInsights, and he was type sufficient to assist me with quite a lot of the testing and deployment.

I actually hope that you just discovered this behind the scenes case examine about WPBeginner internet hosting infrastructure to be useful. You might also need to see our final information on the way to velocity up WordPress which is far more newbie pleasant.

Bonus: Listed here are the perfect WordPress plugins and instruments that I like to recommend for all WordPress websites.

If you happen to appreciated this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You may also discover us on Twitter and Fb.

The submit How We Made WordPress Sooner than Static Web site Mills (Case Examine – Dashing up WPBeginner) appeared first on WPBeginner.

Facebook Twitter LinkedIn Whatsapp Pocket

Related Posts:

Typically new WPBeginner readers ask us how can they get most advantages from all of the free sources out there on our web site. WPBeginner is the most important free WordPress useful resource web site for newbies. We’ve got been publishing free WordPress gui...
Do you need to begin a weblog, make a brand new web site, switch your weblog from to, or just need to change internet hosting firms? In case your reply is sure, then allow us to make it tremendous simple for you. Our pals over at ...
Right now, I’m extraordinarily excited to announce that WPBeginner Development Fund has taken an fairness stake in Rymera Internet Co, the guardian firm of the favored Wholesale Suite plugin, Superior Coupons plugin, and an upcoming WooCommerce stock administr...
Do you’ll want to change your WordPress URL? Whether or not you’re shifting from HTTP to HTTPs, altering your area title, migrating from native server to reside web site, or transferring to a subdomain, you will have to know learn how to change your WordPress ...
One other 12 months is about to finish and it’s time to have a look again at 2019 to achieve some perspective and mirror upon the progress. It was a very incredible 12 months for WPBeginner, WordPress neighborhood, and lots of of our new customers who began n...
Enhancing your WordPress Website positioning is essential for getting extra site visitors to your web site. Sadly most WordPress Website positioning guides are too technical for brand spanking new customers to get began. In case you are severe about growing y...