Do you need to create a WooCommerce contest to spice up buyer engagement and enhance gross sales?
Contests are a straightforward approach to get new guests to your WooCommerce retailer, enhance model consciousness, and hold prospects engaged.
They’ll additionally enable you to enhance buyer loyalty, enhance conversions, and enhance gross sales in the long term.
On this article, we’ll present you simply create a WooCommerce contest to spice up loyalty and engagement.
Why Run a WooCommerce Contest?
As a web-based retailer, it’s essential carry new prospects to your web site. The problem is that almost all of those customers go away with out making a purchase order.
Solely 30% of shoppers who add merchandise to their cart really end the checkout. For this reason we have now a complete information on recuperate deserted cart gross sales in WooCommerce.
As soon as a person leaves your web site, it’s onerous to carry them again until you discover methods to remain in contact.
Including contests and giveaways permits you to present customers a enjoyable motive to remain a bit of longer. Additionally they enable you to acquire e-mail addresses, person responses, and develop your social media following.
All of this finally results in extra gross sales and elevated buyer loyalty.
That being stated, let’s check out simply create a WooCommerce contest to develop your corporation.
Making a WooCommerce Contest Giveaway
For this tutorial, we’ll be utilizing a plugin known as RafflePress. It’s the greatest WooCommerce contest / giveaway plugin that permits you to simply run viral contests and giveaway campaigns in your web site.
It comes with social actions that enable you to amplify your attain and discover new prospects. It additionally helps you develop your e-mail listing, enhance social media followers, and enhance buyer loyalty.
Be aware: our group constructed RafflePress to assist us develop our on-line presence. Based mostly on person request, we launched it as a plugin for anybody to make use of.
First, it’s essential set up and activate the RafflePress plugin. For extra particulars, see our step-by-step information on set up a WordPress plugin.
Upon activation, the plugin will add a brand new menu merchandise labeled ‘RafflePress’ in your WordPress admin sidebar. Clicking on it is going to take you to the plugin’s settings web page.
First, you will want to enter your license key. You will discover this data underneath your account on the RafflePress web site.
After coming into your license key, you are actually able to create your first WooCommerce contest.
Merely go to RafflePress » Add New web page to get began.
It will launch the RafflePress contest builder.
First, it’s essential present a reputation to your new contest marketing campaign. After that, it’s essential choose a template to make use of as a place to begin.
RafflePress comes with a number of goal-based contest templates to select from. These templates are designed that will help you get one of the best outcomes for particular objectives like rising your e-mail listing or social media following.
You’ll be able to choose one which most closely fits your objectives. If you’re not sure, then begin with the traditional template.
RafflePress will now load the template within the builder.
Add a Prize to Your WooCommerce Contest
Let’s set a prize or incentive to your WooCommerce contest. You want to click on on the pencil icon underneath the Giveaway Prize Particulars part to enter the prize title and outline.
After that, don’t overlook to add prize picture which will probably be prominently displayed together with your contest.
Subsequent, it’s essential select the beginning and finish date to your contest. We suggest leaving sufficient time earlier than the beginning / finish date to make sure that you could market it correctly.
Add Actions Customers Must Carry out to Be part of The Contest
Actions are the duties you need web site guests to carry out as a way to be a part of the competition. RafflePress comes with quite a lot of actions designed that will help you attain your meant objectives.
You want to choose actions that enable you to maximize your attain to new audiences in addition to present prospects.
For instance, in case you run a quick style eCommerce retailer, then you definitely would need to enhance your Instagram following.
Let’s begin including actions to the competition.
Merely swap to the ‘Actions’ tab from the left menu, and also you’ll see a listing of actions.
You’ll be able to click on on an motion so as to add it to your contest. It would seem under the prize description part.
You’ll be able to then click on on the person motion to see motion settings within the left column.
Every motion comes with some primary settings. You’ll be able to set a title, the variety of entries customers will earn for finishing it, enable day by day entries, or make an motion necessary.
Aside from these settings, additionally, you will see settings associated to particular actions.
As an example, if you need customers to go to your Instagram profile, then you will want to enter your Instagram profile URL.
You’ll be able to add as many actions as you want. Including extra choices offers your customers extra methods to take part, and helps you attain extra advertising channels.
RafflePress seamlessly integrates with all one of the best e-mail advertising companies, so you should utilize it to develop your e-mail listing.
Bonus Tip: Prioritize channels based mostly in your marketing campaign objectives. As an example, in case you wished to develop your e-mail listing, then it’s essential transfer it up and make it necessary.
You’ll be able to merely drag and drop actions to rearrange them within the order you need prospects to affix in.
As soon as you might be carried out, don’t overlook to click on on the ‘Save’ button to retailer your settings.
Customise WooCommerce Contest Design
Subsequent, you’d need to change the looks of your contest widget in order that it stands out.
Merely, click on on the ‘Design’ part from the left column after which choose a structure, font, and button coloration to your contest widget.
You may also set a background coloration or picture if you wish to create touchdown web page to your contest (extra on this later on this article).
As soon as you might be happy with the design click on on the ‘Save’ button to avoid wasting your progress.
Configure Contest Settings
RafflePress comes with quite a lot of choices that offer you full management of your contest marketing campaign.
Change to the ‘Settings’ tab from the left menu and click on on the ‘Common’ tab. From right here you may set primary choices to your giveaway together with the choice to point out winners, variety of entries, restrict signups per IP, and extra.
After that, swap to the ‘Giveaway guidelines’ tab. RafflePress features a Guidelines Generator which lets you simply generate contest guidelines to your marketing campaign.
After that, swap to the ‘Electronic mail Verification’ settings. From right here you may activate e-mail verification, which is able to solely settle for entries from customers who confirm their e-mail handle.
Subsequent, click on on the ‘Success monitoring’ possibility. If you wish to add Google Analytics or different monitoring code like Fb pixel, then this selection permits you to add these scripts.
Subsequent, click on on the ‘Success Redirect’ tab. From right here you may redirect customers to any web page after they efficiently full all actions. This may very well be a WooCommerce product web page, a touchdown web page, or just a thanks web page.
Lastly, you’ll attain the social logins part. From right here you may activate social logins and permit customers to affix the competition by signing in with their Fb account.
As soon as you might be carried out reviewing settings, don’t overlook to click on on the Save button to retailer your modifications.
Publish and Add Contest to Your WooCommerce Retailer
Now that your contest is prepared, it’s time to add it to your WooCommerce retailer.
RafflePress makes it tremendous straightforward so as to add your giveaway anyplace. There are 3 ways you are able to do so.
You utilize the RafflePress block so as to add giveaway in a weblog publish or a web page
You need to use shortcode so as to add it anyplace posts, pages, product pages, sidebar widgets
You may also create Giveaway touchdown web page
Let’s take a look at every of these things.
1. Including Contest Block to Weblog Posts / Pages
Merely create a brand new publish or web page in WordPress or edit an present one. On the edit display, click on on the add new block button after which choose RafflePress.
You’ll see RafflePress block seem within the editor. From right here, it’s essential click on on the drop down menu within the block settings and choose the competition giveaway you created earlier.
2. Add Contest Utilizing Shortcode
Shortcodes come in useful once you need to add the competition to a product web page, sidebar widget, or with a web page builder plugin.
First, it’s essential edit the competition giveaway after which swap to the ‘Publish’ tab. From right here, click on on the shortcode possibility and replica the shortcode you see on the display.
three. Create a Contest Web page in WooCommerce
RafflePress additionally permits you to give your contest widget its personal touchdown web page. You will discover the choice underneath the Publish tab whereas enhancing your Contest giveaway.
You’ll be able to launch the touchdown web page settings by clicking on the hyperlink. From there it’s essential create a URL to your touchdown web page. As soon as carried out, you may click on on the view button to see your touchdown web page in motion.
RafflePress will take you to your contest touchdown web page. Now you can copy the URL and begin selling it throughout your advertising channels.
Selling Your WooCommerce Contest
Now that you’ve got created and added your WooCommerce contest, it’s time to begin selling it.
We suggest including your contest earlier than it begins and provides your self loads of time to construct anticipation and pleasure for the competition.
You may give a shout out to your e-mail publication subscribers and unfold the phrase round in your social media profiles. Attain out to influencers in your business, buddies, and members of the family that will help you get the ball rolling.
You may also market it on related on-line communities and boards. And don’t overlook to market it throughout your web site utilizing a platform like OptinMonster, in order that your guests know it.
Selecting Contest Winners
RafflePress will routinely begin your contest on the time you chose in settings and can finish it in your chosen time as nicely.
As soon as the competition has ended, RafflePress may also enable you to choose a random winner.
Go to RafflePress » Giveaways web page and click on on the ‘Want Winners’ hyperlink subsequent to your contest.
The plugin will now ask you what number of winners you need to select. After that, it is going to randomly choose the winners.
You’ll be able to then e-mail these customers to allow them to know and supply the mandatory data to get their prize.
We hope this text helped you learn to simply create a WooCommerce contest and construct buyer loyalty. You may additionally need to see our skilled choose of one of the best WooCommerce plugins to your on-line retailer.
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