21 Instagram Stats And Details To Develop Your On-line Presence

24 minutes read

There at the moment are over one BILLION customers on Instagram.

And 50+ billion photographs shared, making it one of the standard social media platforms for everybody — customers, entrepreneurs, enterprise, bloggers and influencers alike.

It has been estimated that greater than 100 million photographs and movies are shared each day, accumulating over four billion ‘likes’.

Sadly, Instagram can be the platform that folks have the least success with. Getting likes and feedback now appears to be extra not possible than ever earlier than, particularly with seemingly fixed algorithm adjustments.

Don’t get us began on simply how troublesome it may be to develop your Instagram following, even with all the info and recommendation out there on-line.

Let’s break down the information and statistics to get the REAL fact about what your Instagram technique ought to seem like … and whether or not all of that different recommendation you learn is actually as helpful as you assume it’s.

1 – eight.eight% of Instagram customers are on the platform extra
than 5 hours per day.

1 Instagram daily usage

The Preview App’s examine revealed some very shocking statistics about the best way customers are behaving on Instagram, significantly when it got here to how lengthy they have been spending on the platform.

Most individuals
are on the location, both looking or posting, for a minimum of an hour a day — 50.5%
of customers agreed that they spend between one and three hours on there.

This provides you some concept of simply how a lot work Instagram is prone to be for you … and whether or not or not it is going to be price it.

It isn’t the type of platform on which you’ll simply throw some content material out into the world and look forward to the likes, feedback, and followers to circulation proper in. Not one of the social websites are like that, however with Instagram, that’s DEFINITELY not the case.

Instagram takes work. Laborious work. In flip, this takes up loads of time. Creating content material takes up sufficient of your day, and that’s earlier than it’s essential have a look at issues like hashtag analysis, what instances or days it’s best to publish, whether or not or not your filter is on-trend, understanding analytics, and a truckload of different components.

Then, there’s liking and commenting on different individuals’s content material, following new accounts, looking hashtag list-follows, responding to these leaving feedback in your content material.

In brief, a profitable Instagram technique takes loads of determining, however when you get the suitable mixture of “substances”, the right algorithm-busting recipe gained’t be as onerous to search out.

2 – Solely eight% of American adults aged 65 and over use

2 Instagram usage for American adults2 Instagram usage for American adults

Understanding the
BEST social media platform in your goal demographic is essential. It’s
widespread for inexperienced companies, manufacturers or bloggers to attempt to goal everybody on each social media platform at first, however that technique will see
burnout earlier than it reaps outcomes.

In case your model targets individuals within the vary of 18 to 29 years previous, Instagram is completely a fantastic social platform to utilise — 67% of all US adults in that bracket use it, in line with Pew Analysis Heart.

Additionally, you will
have pretty first rate luck on the platform should you’re making an attempt to hit the 30-49 years
previous grouping, with 47% of adults.

Hit 50 and
over and also you’ll begin to see issues decline pretty dramatically — 23% of adults
aged 50-64 within the US are on Instagram, and solely eight% of 65-and-overs.

As a side-note, Fb appears to be one of the best platform to hit the age ranges that Instagram doesn’t. As you may see from the picture, 46% of 65-and-overs are utilizing Fb, rising to 68% of 50-64 12 months olds. And with 79% of ALL 18-29 and 30-49 12 months olds US adults utilizing Fb, it’d simply be the platform to deal with first.

three – Extra 18-24 12 months olds within the UK use Instagram
than every other age group.

3 Instagram is popular with 18-243 Instagram is popular with 18-24

The truth is, over 81% of all 18-24 12 months olds within the UK, with web entry, are utilizing the photo-sharing platform, in line with We Are Flint.

When you leap
to the opposite finish of the size, just one% of 75+ 12 months olds and 12% of 65-75 12 months
olds within the UK are on Instagram.

In case you are a model or blogger particularly focusing on browsers aged 65 and above, prioritising different social platforms over Instagram is a great determination, reminiscent of Fb.

There’s nothing to cease you from focusing on youthful relations of your audience on Instagram, although. 38% of UK 45-54 12 months olds are doing it for the ‘Gram, and much more 35-44 12 months olds are – 53%.

These might
be the daughters, sons, grandchildren, and so forth. of the demographic you ARE making an attempt
to hit. Make these your goal
viewers in a “have a look at this in your grandparents” type of manner and your
technique is prone to be extra profitable.

four – 52% of customers within the UK need to see “actual
content material”.

4 Consumers want real content4 Consumers want real content

Instagram revealed this Instagram statistic after Fb IQ and Canvas8 polled 1,666 UK customers about their on-line food-related habits for the Linked Consumption examine.

In case you weren’t conscious, food-related content material is the hottest area of interest of content material on the image-based platform — the most well-liked curiosity amongst 39% of UK Insta-users.

Individuals don’t
simply need to see the perfectly-curated stuff on Instagram anymore. They need
REAL life,  relatable content material, content material
they’ll truly make use of. Sure, it’s nice to take a look at lovely photographs and
movies, however simply being lovely isn’t sufficient to make your content material nice. It
must have some price.

Created a good looking plate of meals? How a few behind-the-scenes video or some pictures of the mess you made as you place it collectively? Or how a lot it actually price you to make?

The “actual” content material is the mess you make within the course of, in addition to the issues that go flawed, the methods the errors are mounted, and what number of makes an attempt it took you to get there.

THAT’S useful content material to a reader, and it
doesn’t matter what area of interest you place your weblog in. Make-up errors, vogue fails,
tech catastrophes … It’s all actual, relatable content material that’ll make you appear extra
like a pleasant, approachable blogger or model.

It’ll additionally
make you appear far more upfront and sincere, particularly on a platform crammed
with not-really-real picture-perfect visions.

In your info, the identical examine revealed that solely 31% of meals customers within the UK really feel that they’ll relate to the meals content material that bloggers, influencers and celebrities present them.

5 – 81% of individuals use Instagram to determine whether or not or
not they purchase a product.

5 Instagram influences purchase decisions5 Instagram influences purchase decisions

Not solely that, 47% of individuals mentioned that model or enterprise content material on Instagram would compel them to analysis extra in regards to the services or products being promoted, in line with Fb Enterprise.

This implies looking out on different social media channels, seeing what different individuals say in critiques, and likewise utilizing the #linkinbio to take a look at the web site and see what the fuss is all about.

Instagram can and can assist a enterprise to promote extra merchandise when used correctly.

The style trade, as an example, nearly revolves round social media, with manufacturers clambering over one another to share their newest celeb-inspired designs on the most well liked and hottest Insta-influencers. Shoppers then use these photographs and movies as outfit inspiration, which makes them add the promoted gadgets to their basket.

You heard
about THAT Zara costume, proper?

When you haven’t, it’s a £39.99/$70 costume from garments retailer, Zara, that went viral due to its recognition amongst influencers and “common customers” alike on Instagram. It even acquired its personal Instagram account and was worn as a marriage costume!

6 – Instagram says your saves are vital.

6 Instagram saves matter6 Instagram saves matter

We revealed one of many shocking components that Instagram’s algorithm makes use of to “rank” your content material in our article on social media statistics, however right here’s one other one which it’s best to undoubtedly take note of …


Sure, that’s
proper, getting individuals to easily like and remark in your Insta-content isn’t any
longer sufficient to maintain the platform joyful. Nowadays, it’s essential create
content material that’s WORTH one thing to your viewers; content material that simply appears good
isn’t going to chop the mustard.

you’re going to need to attempt to get a pleasant little mixture of the 2:
Instagram posts that not solely look nice and catch the attention of passing browsers,
but additionally provides them sufficient info to make them hit the save button from
time to time.

Look into the
concept of making save-worthy content material — the type that your viewers desires to
maintain for later reference. It could possibly be a listing of hashtags that you simply’ve been utilizing
loads of these days, or a listing of the current purchases you’ve made and liked (or

There are
loads of “saveable” content material concepts you might provide you with, however why not have a
take into consideration the type of content material YOU would save for later? What would make you
hit the save button?

7 – Instagram is rising at a gentle tempo … in contrast to
different platforms.

7 Instagram is growing at a steady pace7 Instagram is growing at a steady pace

Instagram has
seen a gentle enhance within the variety of UK, however different social networks have
both plateaued of their progress … or have even misplaced customers.

From 2016 to 2017, the We Are Flint examine confirmed that Instagram customers within the UK, aged 18+, jumped up from simply 29% to 35%.

2017 to 2018
noticed that quantity hike as much as 41%.

Evaluate the
similar time frames to the likes of YouTube and Fb — their progress has

Out of all of
the social platforms, Instagram is the one which has steadily grown. Not even
Snapchat is gaining recognition amongst UK adults as quick as Instagram. (And
Snapchat has essentially the most beautifying filters!)

In order for you
to extend consciousness of your weblog
or model, utilizing the quickest, most-relevant and steadiest-growing platform is a
sensible transfer. Simply think about how a lot larger and higher the platform shall be by 2020,
and even past that.

If issues
keep at simply the tempo they’re now, we are able to count on the end-of 2019 figures to
present that near 50% of all UK adults are utilizing Instagram. 

eight – 84.four% of Instagram customers choose pictures over

8 Photos beat videos on Instagram8 Photos beat videos on Instagram

Okay, so,
we’re about to get REALLY actual about Instagram movies and Tales. (And also you’re
in all probability not going to love it a lot.)

When you’ve
completed some analysis into selling your weblog through Instagram, you’ll have in all probability
learn that it’s best to use ALL of the options that the social platform has to
supply: posting pictures and movies to your feed, in addition to utilizing Instagram
Tales and Instagram TV. And sure, it does make sense to make use of all the
options so as to get one of the best outcomes.

Nonetheless …

… The Preview App did some research into the type of issues individuals have been truly taking a look at on Instagram and the outcomes weren’t totally in favour of movies, Tales, and Instagram TV.

A whopping
84.four% most well-liked to take a look at pictures and NOT movies on their timeline. And that’s
not the one shocking statistic the Preview examine revealed …

9 – Solely 36.6% of Instagram customers are watching
Instagram Tales.

9 Do not make stories your singular focus9 Do not make stories your singular focus

These stats,
though considerably sudden, can provide you a greater concept of higher set
out your Instagram advertising and marketing technique — the areas it’s best to spend your time
and cash.

If solely 36.6%
of persons are watching your Instagram Tales, by specializing in these alone
you’ll be lacking the opposite 63.four% of people that don’t watch them. A greater plan
could be that you simply spend 63.four% of your time engaged on publish pictures and movies,
and the opposite 36.6% of your time engaged on Tales.

If one space
isn’t working for you in addition to you’d like, it could be time to reevaluate and
refocus your consideration elsewhere. Throwing numerous effort and time at one thing
that isn’t working goes to make you depressing and need to give up.

10 – 33.three% of essentially the most watched and standard Instagram
Tales are from companies.

10 Content from businesses can be popular10 Content from businesses can be popular

… Based on Instagram Enterprise.

However how do you create a well-engaged Instagram Story?

You employ all
of the instruments which are out there to you.

Tales truly has quite a bit to supply, together with polls, including textual content to make the
movies extra accessible and inclusive, and geotags. These all come collectively to
create a sort-of interactive interplay between you or the enterprise/model and
the customer.

Even including
one thing so simple as a ballot to your Story provides a brand new, thrilling manner for individuals
to interact with you — and it’s less complicated, faster, and requires much less effort than
leaving a remark. It’s only a easy left/proper faucet to place an opinion throughout.

Individuals on the
web LOVE giving their opinions … A ballot in your Instagram Tales helps
you to utilise that in one of the best and most efficient manner. You would possibly even be taught a
factor or two in regards to the individuals which are truly following you, which can then
help you give them what they need.

11 – In-feed movies get essentially the most feedback.

11 In-feed videos get the most comments11 In-feed videos get the most comments

A examine carried out by Point out confirmed that movies truly obtained extra engagement than different varieties of Instagram media. The common variety of feedback on a picture publish was 22, with carousel-style updates getting barely extra – 29.

Movies on the
Insta-feed, then again, had nearly double that – 46.

pictures and pictures are nice if you wish to increase consciousness of your model, weblog, or enterprise on Instagram; however
in-feed movies are the place it’s at if you wish to enhance engagement.

Which one is
it – engagement or consciousness – that you simply need to do?

12 – 500 million+ accounts are energetic on Instagram day by day.

12 Instagram daily active accounts12 Instagram daily active accounts

That’s quite a bit
of individuals!

By the way, Fb Enterprise for Instagram additionally revealed that the identical quantity [500 million+ accounts] use Instagram Tales. This consists of each watching Tales and importing/sharing Tales.

There are truckloads of fully free assets on the market for individuals wanting to make use of Instagram for a weblog or enterprise, however one that’s typically missed is Fb Blueprint – the place these stats have been discovered.

You won’t have heard of it, but it surely’s estimated that greater than 1 / 4 of one million companies or manufacturers the world over can have signed up for the varied programs and certifications by 2020.

Though the title makes it sound like a Fb-only factor, there are a lot of Instagram programs you may take (Fb owns Instagram now) to not provide help to to get a greater grasp of all Insta-features out there.

Not solely that, you may as well boast about them. You’ll look far more appropriate for a social media job or undertaking (for instance) you probably have an precise Fb or Instagram-based certification to point out that you simply’ve correctly realized your stuff.

13 – Extra hashtags gained’t at all times imply elevated
engagement …

13 Instagram hashtag best practice13 Instagram hashtag best practice

This truly contradicts just about EVERYTHING ELSE you’ve learn on the web about utilizing Instagram for promotion or advertising and marketing, however the Point out examine displayed some *very* shocking outcomes.

The variety of engagements obtained truly DECREASED when extra hashtags have been utilized in an Instagram publish.

When fewer
hashtags have been used, or none in any respect, the variety of engagements INCREASED.

*I used to be not ready for this

When you’ve
discovered that your Instagram technique has gone stale and your progress plateaued, it
could be time to take a distinct, experimental method. Minimize your hashtags in
half – from 30 to 15 – after which make an observation of how your engagement pans out.

Simply make
certain you’re utilizing the suitable hashtags — a mixture of excessive and low competitors
hashtags — to make sure you’re not missed in a sea of well-used tags.

14 – The extra you publish, the extra engagement you’ll

14 Post more and grow14 Post more and grow

Whether or not
you’re posting movies, photographs, Tales, or IGTV content material, one factor is for certain:
the extra you publish, the extra likes and feedback you’ll obtain.

Tailwind, the
social media scheduling instrument, carried out a examine to research the variables of
getting extra ‘likes’ on Instagram, over the course of three months. When
accounts posted the identical as they at all times did, they skilled very low
engagement charges – solely round three%.

When accounts
posted extra steadily — as much as 100% extra — the engagement fee hopped as much as 9%,
and if these accounts elevated posting by greater than 100%, the engagement fee
hopped up as soon as once more to 19%.

Instagram is
a really sluggish platform to work with should you can’t dedicate the correct amount of
time and work to it. This doesn’t imply it’s best to hand over on the platform
totally; it simply signifies that it’s essential tweak your technique to make it work
higher for you.

Only one manner of doing that’s to batch-create your content material, upfront, after which schedule it for later publishing. You’ll discover a information to Instagram scheduling instruments proper right here: 9 Highly effective Instagram Instruments To Increase Your Social Media Presence.

15 – The common Instagram engagement fee for
companies is four.7%.

15 Average engagement rate15 Average engagement rate

The Iconosquare weblog launched this determine after finding out greater than 30,000 enterprise Instagram accounts.

As you may
in all probability think about, public figures — well-known individuals, musicians, politicians, TV
and film celebrities, and so forth. — get essentially the most engagement (and engagement on attain)
with the fewest posts.

posts get the very best attain; nevertheless, media-based accounts additionally publish extra

There are
many various variables to consider when figuring out engagement fee,
together with whether or not or not there are pretend/bot/paid-for followers, likes and
feedback; and there are additionally totally different sorts of engagement fee that corporations
search for, when searching for bloggers and influencers to work with.

The Hootsuite weblog has a extremely detailed however easy-to-understand information on engagement charges proper right here.

In case your
engagement fee is decrease than you’d like, begin focusing much less on the
percentages and extra on the content material you’re creating. When you’re not creating the
type of content material your viewers desires, it doesn’t matter how onerous you’re employed at
making an attempt to get them to work together together with your account … it’ll at all times be an uphill

16 – Being sincere about your advertisements/sponsored posts
truly works in your favour! 

16 Disclose ads and sponsored content16 Disclose ads and sponsored content

When you’re a kind of individuals who chooses to casually ignore the foundations for being an influencer on social media now, you’re in all probability going to kick your self after studying these Point out examine outcomes.

The Instagram
hashtag with the MOST engagement is … *drum roll, please* … #advert.

It might
truly be the case that utilizing the hashtag #advert and being sincere together with your followers truly encourages individuals
to work together and have interaction with you.

Disclose your
sponsored posts and advertisements, people. Your followers find it irresistible. You’ll be able to’t argue with
the stats.

17 – Instagram has the second highest whole promoting viewers of all platforms.

17 Total advertising audience17 Total advertising audience

With a grand
whole of 895 million month-to-month energetic customers that commercials might attain,
Instagram sits at second place behind Fb, with 2.1 million. The We Are Social and Hootsuite examine additionally confirmed that Instagram was the
most even platform for male/feminine break up — 50% of every.

What this implies for you, as a blogger, enterprise or model, is that your adverts [boosted posts/paid promotions/etc.] will attain extra individuals on Instagram than on Twitter, Snapchat or Pinterest. You have to take into accounts your goal age vary too, although.

In case your merchandise/providers/posts are designed for older age teams, the share of Instagram customers you’ll have the power to succeed in decreases as a result of there are fewer of them. In that case, Fb can be the higher promoting possibility — there are extra customers in that age vary. 

18 – Model-sponsored Instagram posts are on the

18 Brand-sponsored content is increasing18 Brand-sponsored content is increasing

A current Statista examine confirmed simply how briskly the influencer advertising and marketing trade was rising: it had risen from 1.26 million sponsored posts in 2016, to three.7 million sponsored posts in 2018. 2019 is projected to complete at four.95 million.

By 2020, the
variety of sponsored posts is estimated to succeed in 6.12 million.

advertising and marketing isn’t going away. The advantages of on-line and digital advertising and marketing far
outweighs what you may get from conventional kinds of media promoting,
particularly when it comes to cash spent.

19 – Pretend followers are costing US companies $1.three
billion yearly …

19 The cost of fake followers19 The cost of fake followers

… in line with a report revealed by Wired.

The enterprise
pays an influencer to advertise a product, within the hope of accelerating gross sales, to a
certain quantity of individuals. When you’re speaking in regards to the likes of Kim Kardashian
or Kylie Jenner, hundreds of thousands and hundreds of thousands of individuals.

Nonetheless, if
a few of these followers are pretend, manufacturers are basically paying out cash for
nothing. Pretend or bot followers aren’t going to purchase merchandise, nor will they signal
as much as providers, learn weblog posts, or depart feedback which are of any worth.

groups and managers at the moment are being educated within the artwork of recognizing pretend and bot
followers, and can actively keep away from working with influencers or bloggers with a
suspicious-looking follower checklist.

A examine carried out by eMarketer in January 2019 confirmed over fifty p.c of all US entrepreneurs agreed that “recognizing pretend followers and inauthentic engagement” was one of many largest challenges they confronted. It was much more so of an issue than making an attempt to battle fixed Instagram algorithm adjustments, which is saying one thing.

Instagram is
additionally beginning to crack down on the “vainness metrics” scene, even going so far as
to cover likes on accounts in sure international locations.

Focus extra on real engagement quite than pretend follower counts or paid-for engagement. Touch upon and like content material from different Instagrammers in the identical area of interest as you and actually immerse your self in the neighborhood.

It’ll be a way more productive strategy to spend your time than spending a number of quid on a few thousand followers.

20 – 940 Instagram pictures are uploaded each second.

20 Instagram photos per second20 Instagram photos per second

Within the 13 seconds it took me to search out the buttons and screenshot the Web Dwell Stats web page, 16,184 pictures had been uploaded to Instagram.

That’s fairly
quite a bit — and that’s your competitors.

To ensure that your account to face out within the crowd, you’re going to want to guarantee that your Instagram content material stands out. It must be vibrant, eye-catching, and intriguing sufficient for a passer-by to need to cease and take a better look.

On the actual similar second that you simply add your latest favorite picture, 16,184 different accounts are doing precisely the identical factor.

So, how do
you make yours higher than theirs?

Listed below are a
few useful ideas:

Use enhancing instruments to eliminate muddle within the background, to brighten the picture up or straighten it out, or so as to add a selected look or really feel to it. Lightroom Presets are significantly good for this, and you may normally discover [free] tutorials for blogger-favourited Presets on-line.Use line breaks so as to add white house to your Instagram captions, particularly once they’re lengthy, to make it simpler for everybody to learn. Heaps and plenty of textual content is intimidating and overwhelming in that small phone-sized field.Separate hashtags from the caption (as a result of your viewers doesn’t truly have to learn the hashtags) by utilizing dots + line breaks, or by including them to feedback as a substitute of the caption. Hashtags make your caption look cluttered, fussy, and typically even troublesome to learn.

There are
loads of ideas n’ methods you should utilize to make your Instagram feed shine vibrant,
but it surely is sensible to start out with the fundamentals and work your manner up from there.

As a last observe, within the 11 minutes and 32 seconds I left the Web Dwell Stats web page open, 886,zero21 new Insta-updates had been shared.

21 – Instagram customers are spending increasingly time
on the app …

21 Instagram usage is increasing21 Instagram usage is increasing

… and fewer
time on different platforms, reminiscent of Fb.

The eMarketer examine confirmed that US adults aged 18+ spent, on common, 27 minutes per day on the image-based platform – a rise from simply 22 minutes in 2016, 25 minutes in 2017, and 26 minutes in 2018.

predicted to develop on the similar tempo, the common Instagram time per day
rising by one minute every year.

Fb, then again, is displaying a plateau of time-spent, after a interval of reducing common instances. Again in 2016, customers have been spending 40 minutes on the platform every day, even going as much as 41 minutes in 2017.

Issues took a downward flip in 2018, with a 38-minute common, and by 2021 it’s predicted the common will go down once more – to 37 minutes.

Infographic: 21 Instagram statistics & information

We’ve wrapped all of those Instagram statistics up into an infographic you can publish in your weblog.

Word: When you’d wish to republish this infographic, save the infographic to your laptop, add to your weblog and embrace a credit score hyperlink again to this publish.

21 Instagram Statistics And Facts FULL21 Instagram Statistics And Facts FULL


With it’s 1 billion+ energetic month-to-month customers, Instagram is a social community that shouldn’t be ignored.

However you’re going to want a data-driven technique to chop forward of the competitors. Use the information lined on this article to present your technique a strong start line.

Need to be taught extra about statistics and developments for different social networks? Try our social media statistics article.

Additional studying:

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