As distinctive content material advertising and marketing has develop into more and more vital, the most important manufacturers are deferring to prime content material advertising and marketing companies to assist them stand out. Content material advertising and marketing is, in any case, probably the most efficient methods to achieve shoppers — by telling the most effective tales within the ways in which resonate deepest along with your target market.
Many of those prime gamers aren’t simply engaged on content material advertising and marketing technique; somewhat, they’re serving to manufacturers develop themselves with an built-in, 360-degree method. That usually means serving to them with branding, design, social, messaging, and extra to develop a cohesive message that’s foundational to nice model storytelling.
It is sensible, then, as you take a look at among the most excellent artistic content material advertising and marketing companies in 2019, you’re sure to search out a number of full-service retailers that do all of it. Right here — in no explicit order — are 25 of the highest artistic content material advertising and marketing companies we consider are doing among the greatest work for manufacturers world wide.
Ever consumed something from a direct-to-consumer model? Then there’s a very good probability you’re conversant in Purple Antler’s work. The award-winning company has created model identities for Brandless, Casper, Allbirds, Retains, and extra. Amongst their standout work, we significantly admire their method to candle firm, Otherland, with whom Purple Antler created a branding and advertising and marketing marketing campaign that makes shoppers wish to crawl inside a complete new (very good-smelling) world.
A content material advertising and marketing technique means way more lately than simply getting your buyer to open a hyperlink to your weblog. Gimlet Artistic is on the forefront of branded podcasting — they’ve achieved reveals for Tinder, Gatorade, Lyft, and extra. They’re additionally answerable for these host-read ads on reveals together with ReplyAll and Startup that hardly look like advertising and marketing in any respect. One of many first branded reveals they did with eBay (Open For Enterprise) was an insightful look into constructing a enterprise from the bottom up. Most lately, they’ve partnered with Adobe for Wireframe to look at what good design actually is.
T Model Studio
The New York Occasions’s T Model Studio has achieved numerous unbelievable work. They’ve partnered with main names together with Spotify, Toyota, Google, and extra to create customized content material with stellar visualizations. Utilizing their journalistic and storytelling basis, they’ve received the Cell Grand Prix at Cannes Lions. Not too long ago, T Model Studio labored with Hennessy to mix 360-degree visualizations, sound, and tales to showcase the burgeoning Austin meals scene.
Big’s work is, effectively, enormous. Working with Canada Goose, Zelle, and NBCUniversal, to call just a few, Big has completed main model refreshes and content material advertising and marketing campaigns for family names. To emphasise the launch of Lenovo’s Yoga E book pill, Big went all-in on content material advertising and marketing, specializing in a brief movie to inform the product’s story and the place it matches into client existence.
Probably the greatest model refreshes in current reminiscence is Chobani, the yogurt firm that so many people are used to seeing within the grocery retailer or in our personal fridges. Chobani’s inner artistic studio was constructed to chop out exterior companies and get incredible outcomes on content material and visuals. And with their a number of awards, they’ve completed simply that. Though you may’t rent them to your personal work, think about them for a way an in-house studio runs like a well-oiled machine (or perhaps that’s a well-flavored snack).
Mom New York
As a full-service artistic company, Mom New York has constructed among the most recognizable manufacturers. You’ve seemingly learn a few of their content material advertising and marketing, too. They’ve confirmed that among the best content material advertising and marketing begins and ends with one phrase, significantly with their Goal “Targét On a regular basis” marketing campaign, which selected only one phrase per advert (rhyming with Goal’s fancy nickname, Targét) to indicate the depth of its choice. Mom has additionally labored with Stella Artois, Calvin Klein, and the New York Public Library.
In Toronto, Strategic Aims has been busy engaged on campaigns for Benjamin Moore and Oreo, in addition to stalwart Canadian manufacturers and up-and-comers. Their education-driven work with the Woman Guides of Canada reveals how their content material advertising and marketing chops can actually shine throughout multimedia, and particularly, social media.
WSJ Customized Studios
British Airways, Berkshire Hathaway, Microsoft—these are simply among the heavy-hitting names with whom the Wall Road Journal’s customized content material advertising and marketing company has labored. Established on the again of their award-winning, world-famous journalism, WSJ Customized Studios is a singular customized content material advertising and marketing company that tells robust, multimedia tales about work and tradition — together with this video that appeals to their actual estate-investing viewers.
Because the in-house company for Vox Media, Vox Artistic is a content material advertising and marketing powerhouse. Their various portfolio of manufacturers serves as a powerful jumping-off level for companions to inform their tales in actual property, information, meals, sports activities, and extra. They’ve labored with Chase and Walmart, together with Blue Level Brewing Co., with whom they created this tradition piece about how oysters are cleansing up the waters in New York. It’s hosted on Eater, Vox’s award-winning meals weblog.
Storyation, one in every of Australia’s premier artistic content material companies, has made a reputation for itself serving big-name shoppers resembling Panasonic, MetLife, and Mercer. They’ve additionally labored intently with the Australian insurance coverage firm, NRMA, to construct “Tales of Assist,” a content material platform serving to raise what their model stands for — serving to folks. The hub accommodates tons of of tales of Aussies serving to Aussies, and is disseminated with an built-in method may I add — throughout their web site, YouTube, Instagram, and Fb.
One other standout on the podcast aspect of content material advertising and marketing, Cadence 13 creates customized podcasts for manufacturers together with Vainness Honest, Slate, the Skimm, and extra. Additionally they deal with growing viewers and integrating advertisements. They’re the podcast company behind the super-hit present Pod Save America from Crooked Media. In response to Cadence 13, 73 million folks take heed to podcasts every month. That’s loads—and an enormous alternative when you’ve got the fitting associate behind you.
Digitas holds a daily spot as among the best content material advertising and marketing companies — and branding companies — interval. A constant winner throughout, this digital-first company has labored with the likes of Maytag, Taco Bell, and Plume Labs. We love this Whirlpool spot, “Dad and Andy,” that pulls on the heartstrings and reveals that content material advertising and marketing may be as elevated as artwork.
Consistently profitable awards and stealing headlines. That’s Carat, whose work as a artistic company has landed them partnerships with GM, Kellogg’s, Diageo, and Arla Meals, to call just a few. With Mondelez’s Cadbury model, they took content material advertising and marketing to a different stage, placing a personalized effect immediately on the wrappers of its iconic Dairy Milk model.
Good Stuff Companions
Good Stuff Companions’ designs are the type that might be referred to as “iconic” sometime, with their daring model refreshes and intelligent use of copy. Placing their work with VegNews, Past Meat, and the Animal Authorized Protection Fund entrance and heart, Good Stuff places their stamp on causes for the larger good — which is one thing to be ok with, certainly. Their work with San Francisco’s iconic Ritual Espresso Roasters even had a larger trigger, too: they switched the model’s packaging to a compostable bag and highlighted the work of the espresso farmers from whom they immediately supply.
Not too long ago bought by Accenture Interactive, Droga5 has confirmed that they’re on the prime of the advertising and marketing company sport. Working in each the US and the UK, they’ve labored with IHOP (or perhaps IHOb, as you may keep in mind their marketing campaign) and CoverGirl. Amongst their most memorable content-driven campaigns is their employee-centric method to storytelling with Johnsonville’s personal Sheboygan Falls, Wisconsin-based group.
Ogilvy & Mather
When Coca Cola, Volkswagen, and KFC flip to an company to inform their story, you realize it needs to be an actual winner. This international, award-winning company’s work may be extremely inspiring, too — such this video they created for Dove, which emphasizes ladies’s pure hair as a mark of magnificence, not disgrace, throughout all races and orientations.
W+Ok has garnered Company of the 12 months Awards from each Advert Age and the Webbys. The worldwide group has collaborated with Nike, Outdated Spice, HBO, Fox Sports activities, and extra. They’re the minds behind the ever-present and celebrated However Gentle marketing campaign—you realize the one. Dilly, dilly!
LA-based Omelet is an impartial artistic company that does memorable work. With Mitsubishi, Guardian Well being, Microsoft, and others, Omelet focuses on a multimedia method to storytelling. Not too long ago, they executed a marketing campaign for Walmart — “Shared Values” — during which the company used movie and infographics to make clear Walmart’s values and stances on vital social points.
Pyxl works throughout many sectors — healthcare, training, tech, and retail — to amplify manufacturers’ messages. We love the work they did with Tennessee’s South School. Pxyl met shoppers the place they have been with content material advertising and marketing and social media to generate inbound leads. The marketing campaign proves that straightforward and efficient content material advertising and marketing technique can trump bells and whistles; if a marketing campaign has the fitting messaging, it’ll go far.
Info structure and agile workflow is a part of Publicis’s DNA. They’ve labored with Audi, Patrón, Carnival, amongst others, to create content material and holistic digital options. With the Ontario Power Board, Publicis was capable of gamify saving power, enjoying into the needs of how shoppers wish to expertise the world. Intelligent copy and nice design give inspiration on this instance.
Together with its enjoyable identify, Massive Spaceship creates high-impact campaigns for among the greatest names, together with the New York Occasions, Greenpeace, Danon, Jet Blue, and extra. Together with specializing in digital merchandise, Massive Spaceship excels with utilizing social media as the inspiration of their content material advertising and marketing method. They helped create a Twitter-exclusive model for Bloomberg, and helped outline YouTube—a social media platform itself—as a premier vacation spot for avid gamers and gaming content material.
Havas has labored on award-winning campaigns, servicing shoppers together with Nestle, Louis Vuitton, and Pfizer. Their international content material advertising and marketing studio is only one manner they inform significant tales for manufacturers. They led Puma’s 9’58 marketing campaign, during which they created a biography of Usain Bolt that doubled as a flipbook, displaying an animation of 9.58 seconds (his record-breaking 100m race time).
Wolf Ollins is the company answerable for Uber’s modern rebrand. Working with the well being tech firm, Burgess, Wolf Ollins employed a contemporary model, a digital toolkit, and a content material advertising and marketing technique to coach and empower customers—and staff, too. Additionally they labored with McKinsey & Firm for a rebrand of their iconic darkish blue, which surrounds all of their significant content material.
Bartle Bogle Hegarty
BBH took the 2018 Firm of the 12 months Award in IPA’s effectiveness awards. Below their Model Communications umbrella, BBH has labored with corporations together with Absolut and Bwin to deal with crafted storytelling. We’re followers of the Tinder marketing campaign, “Swipe. Match. Chat.,” a movie created out of its Delhi workplace — and it received an award besides.
Companions & Spade
The voices of a few of your favourite startups seemingly emerged from Companions & Spade, who’ve labored with the likes of Flamingo, Peloton, Warby Parker, and Mirror. However they do loads of impactful legacy work, too, together with with Coca Cola. They instructed the model’s story from the very starting — 131 years in the past — throughout each multimedia outlet and with grassroot promotion.
For extra inspiration in high-quality content material advertising and marketing, try our High 20 Content material Advertising Manufacturers in Australia.
*Full disclosure: Storyation is a strategic associate to NewsCred.
Meredith Turits is a NewsCred Contributor.