What is Facebook Advertising?
Facebook advertising consists of ads for businesses that appear on Facebook based on relevant keywords. The businesses pay for it in order to show Facebook their business and how they can help the Facebook viewer. Since Facebook is so popular and since people on Facebook see so many pages per day when they are using the platform, ads that run through Facebook's advertising program usually have a huge advantage when it comes to the amount of exposure that a business gets.
You get a lot of customization here which lets you write advertising exactly in your voice right the way that you want. While you can post on your own Facebook page for free, the paid advertisement allows you to make sure that the people who you want to see the ads have a higher degree of likelihood of seeing it, as opposed to free pages which you have little control over in terms of viewership.
There's a lot of choices when it comes to Facebook advertising since you can specify exactly how much you want to spend overall, what you want to set for a daily budget, and how much you want to spend per each result.
How Do Facebook Ads Work?
Once you set up an account and pay into it, you will target Facebook ads based on each user's location, profile information, and demographics, such as how old they are, their gender, and so on. One of the things that makes Facebook special is that they are one of the only platforms that allow you to do this. Once you write your own ad and pick who you want to reach, then you will set up how much money you want to spend, including for each click or thousand impressions you get for each ad.
Another part of how Facebook ads work is that you can choose from many different formats, including just a simple image, more than one image through a carousel, collections, or special options like Instant Experiences.
Once you've set all of this up, users that fit your description will see ads in their sidebar or throughout their news feed.
Are Facebook Ads Effective?
Facebook ads can be extremely effective. It's a highly powerful site with a huge reach. However, it depends completely on how you use it. Beyond the reach of Facebook, the power you get to target demographics and write your ads with precision is also super useful. However, it won't help the way you want unless you know how to use it. It's often a good idea to use experts and guides to help you through from the inception of your advertising campaign through to the end so you can make the advertising extremely effective.
One of the other ways to make sure that your campaign is effective is to stick with businesses and approaches that work the best with Facebook ads.
For example, businesses that go with making a very simple action to start off with a potential customer will do better. The viewer you get is probably someone who isn't specifically looking for what you offer. Instead, they are just a random curious Internet traveler. This means, if you just have them sign up for a free trial of your service with a short form, this will lead to way more sales down the road than what you would get if you tried a hard-sale type of conversion.
Many businesses have made huge profits by using Facebook advertising so it can absolutely be done.
Which is Better: Google ads or Facebook ads?
Both of these ads can be effective, but it just comes down to your situation and what you are trying to accomplish.
However, in general, Facebook ads have a lot of advantages over Google ads. For example, those who want more control over their campaign will factor Facebook ads, since you can target ads based on previous behaviors on Facebook ads. You can target based on interests. Google ads make your target based on keywords, which can be a trickier thing to do.
Facebook ads show up on Facebook, whereas Google ads show up on Google searches. So, this comes down to which platform are your customers more likely to use. Facebook ad viewers are not prepped to buy, but they are shown the ad at the right time inside of Facebook. Google's audience is likely looking for a product already.
Facebook ads are just excellent for people trying to grow their brand, get high website traffic, get users to sign up for trial services that could lead to subscriptions, and so on. Google tends to be focused on just selling products to users already looking for them.
This means that Facebook ads have a lot more versatility and are more effective in many more situations in general.