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In response to Gartner, campaigns integrating four or extra digital channels will outperform single- or dual-channel campaigns by 300% from a efficiency perspective. However we have to go additional if we wish to create a very unified marketing campaign expertise for at the moment’s audiences, and this begins with taking an sincere have a look at how built-in your marketing campaign mannequin actually is. Kantar Milward Brown’s ‘Artwork of Integration’ examine, revealed that manufactur...