Though account-based advertising, or ABM, is gaining steam, it’s nonetheless extensively thought of a much less conventional advertising strategy. And if you happen to’re going to go non-traditional—why not assume a little bit additional outdoors the field?
In terms of content material creation for ABM, there are various “go-tos” that come to thoughts. Assume white paper, assume infographic—assume the numerous belongings that type a stable content material basis. These belongings are...