NewsCred held a ThinkContent Lab in London on the finish of November, bringing collectively advertising leaders from Aviva and IBM to debate the subject of agile advertising: what it’s, what they’ve realized, and the way expertise performs a significant position in its profitable implementation.
This text was written following the occasion by speaker Scott Stockwell, Editor in Chief at IBM Europe, and was initially printed on LinkedIn and has since been calmly edited.
I lately joined Aviva...