Content material is the core of any robust digital advertising technique, and a powerful narrative is the muse of all good content material.
When the long-lasting high-fashion home Chanel sought to revolutionize the best way it engaged with clients, content material and know-how was on the forefront of its strategy.
The 105-year-old model has a transparent benefit relating to storytelling – a wealthy historical past. The legacy of the corporate’s late founder Gabrielle “Coco” Chanel is s...