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Editor’s word: This text relies on a presentation at Content material Advertising World 2019 from RazorSocial’s CEO, Ian Cleary. Creating internet new content material that fills your complete editorial calendar and drives enterprise outcomes generally is a time- and resource-consuming job. And whereas it’s clearly vital to proceed to create new and contemporary content material as a part of your content material advertising and marketing technique, you shouldn’t neglect the items you ha...