To gate or to not gate?
It’s a query that each content material advertising crew has needed to reply not less than as soon as—if not a whole bunch—of instances. In a planning assembly for a brand new content material piece, it’s typically the primary query that comes up: how are we driving site visitors to this content material? And the way are we capturing that site visitors?
It may appear as simple as putting a type on the web page, however gating, sadly, comes with some complexities...