In response to Gartner, campaigns integrating four or extra digital channels will outperform single- or dual-channel campaigns by 300% from a efficiency perspective.
However we have to go additional if we wish to create a very unified marketing campaign expertise for at the moment’s audiences, and this begins with taking an sincere have a look at how built-in your marketing campaign mannequin actually is.
Kantar Milward Brown’s ‘Artwork of Integration’ examine, revealed that manufactur...