What do you do when the overwhelming majority of entrepreneurs declare they’re planning to take a position much more subsequent 12 months in martech than they did within the final, just for a big proportion of them to additionally admit that the majority of their expertise is simply too difficult for them to do their job effectively?
This isn’t some daft ‘what if?’ situation. These are actual findings from an enormous, 5,000 marketer-strong survey performed by Acquia. It has discovered t...