Editor’s observe: This text was initially revealed on Entrepreneur.com.
After years of clamoring for extra recognition, chief advertising officers lastly have their seat on the desk.
Not so way back, CEOs and CFOs tended to view advertising departments strictly as a value heart the place artsy folks sat round arising with fairly photos and inventive concepts. That’s all been turned on its head as the highest leaders more and more look to CMOs as very important engines of progress.
This new...