Overlapping deadlines, inbox inundation, and to-do lists that develop wildly as quickly as one field is ticked off.
Sound acquainted?
Should you’re answerable for creating content material inside a big group, these situations could also be par for the course. With conferences, objectives, and deliverables dominating your days, it’s powerful to maintain your workforce’s priorities straight—particularly once you’re engaged on a number of tasks without delay (however when aren’t you?).
These challenges had been very acquainted to Autodesk, a software program company with an enormous world presence. After they partnered with Visually, by Rock Content material, they’d large objectives to create a number of content material items for a brand new marketing campaign—items that may usually require in-house growth.
By utilizing Visually’s expertise community as an extension of their advertising and content material growth groups, Autodesk alleviated three of the frequent challenges that entrepreneurs face when creating content material on a big scale.
Three Challenges of Creating Content material on a Giant Scale
Problem 1: Lack of Time
Time is a commodity in at this time’s working world—however after all, time is the principle element in creating high-value, results-driven content material that may have interaction together with your viewers and assist your marketing campaign objectives.
Whereas the day (sadly) can’t be made longer, utilizing a mission administration instrument can undoubtedly save time inside your content material advertising group. By having a central location in your workforce to collaborate, observe deadlines, and supply suggestions, your workforce will achieve again treasured minutes that had been as soon as spent on monitoring down e-mail chains and trying to find information.
With extra time freed up, your advertising workforce can concentrate on different tasks, offering them with a much-needed sense of steadiness. Particularly, throughout one thing like tradeshow season, when a number of totally different belongings are being created for a number of occasions, along with regular, on a regular basis campaigns, your workforce can divide and conquer extra simply with a mission administration system in place.
Problem 2: Lack of Assets
These treasured minutes you’ve gained again in your day are more likely to be stuffed immediately—which means lack of sources can turn into a brand new and obvious ache level. Should you take into account outsourcing a few of your content material growth to a workforce of freelancers—whether or not they’re designers, writers, or video animators—your in-house workforce can concentrate on different deliverables.
Freelancers can familiarize themselves together with your model requirements and tips, making it straightforward for them to choose up the place they left off in your subsequent mission. Should you’re creating content material for big campaigns, this familiarity turns into invaluable, and permits your community of freelancers to behave as an extension of your in-house workforce.
Problem three: Lack of Communication
Communication inside any workforce is an ongoing battle—although significantly inside a big group. With so many alternative workers and stakeholders concerned, issues can get misplaced within the shuffle—even regularly so.
While you transfer your communications to a centralized workspace, you achieve wider visibility into your mission’s timelines, milestones, and ongoing suggestions. Quite than managing separate e-mail threads from freelancers and mission managers, plus file folders for pictures and PDFs, plus last-minute modifications or questions—every thing is compiled in a single area, making it simpler for everybody in your workforce to stand up to hurry, irrespective of after they soar into the mission.
Reside Webinar with Autodesk, Hosted by SEJ
Should you’re hoping to fight a few of these identical challenges, be part of us for our newest webinar “Methods to Handle and Maximize Content material Creation on a Giant Scale,” introduced by Autodesk’s Makayla Millington and Rock Content material’s Lauren Klein.
SEJ will host us in a stay broadcast on June 12th at 2 PM EST, the place we’ll go into additional element of the challenges we previewed right here, plus share examples of Autodesk’s marketing campaign collateral. Make sure to deliver any questions you have got about content material creation to the desk, as we’ll be internet hosting a stay Q&A on the finish of our session.
You possibly can register for the webinar right here.
Kate Mills
Kate Mills is an Editorial Content material Strategist at Rock Content material.
