In terms of brainstorming concepts for brand new content material, it may be simple to deal with the “earlier than.”
For those who’re beginning out with one thing like a prolonged analysis report, chock-full of info and statistics, you’re more likely to push the venture away. It’s, in spite of everything, an advanced job.
How will you compact volumes of data right into a dynamic content material piece that your viewers will discover each beneficial and fascinating? Or, how will you create a brand new piece that can remodel points of your current content material that aren’t fairly the proper match or format on your client?
We love an excellent makeover story (learn: the handfuls of film sequences that happen in salons), and this idea rings simply as true on the subject of the content material we create. Concepts, of their rawest type, are messy; they’ve crossed-out, imaginary constructions and doodles that don’t make as a lot sense once we go away the whiteboard or pocket book web page.
Once we take these concepts, or an current piece of content material that wants rethinking, and switch them into one thing charming and efficient? That’s once we know our artistic brainstorming was a hit.
Let’s check out a couple of examples, created with the assistance of Rock Content material services, that concerned a powerful development from ideation to an interactive or visible content material expertise.
#1: Autodesk eBook
Autodesk had a must create many visible property to help considered one of their campaigns. To carry a few of their marketing campaign concepts to life, they partnered with Rock Content material’s Visually community.
Working within the Visually platform, Autodesk collaborated with a venture supervisor and designer on the creation of a 3D CAD Necessities eBook. That eBook began out as an idea, progressed into a replica doc and a number of other pictures, and in the end reworked right into a visually partaking, purposeful, and academic useful resource for patrons of Autodesk.
We just lately offered at ContentTECH alongside Autodesk, and might be becoming a member of them once more June 12 for a webinar with Search Engine Journal. Register now to get a deeper understanding of how Autodesk works with Rock Content material Visually to maximise their content material on a big scale.
#2: Sumo Logic Infographic
That is an fascinating instance, because it began out as a presentation made by the corporate—an unlikely suspect on the subject of ideating and strategizing for brand new content material.
The ensuing infographic, additionally produced by Visually, fulfilled Sumo Logic’s need for an simply understandable model of that presentation. The graphics and colours are on-brand, and the content material asks questions that can interact the reader and encourage them to study extra about Sumo Logic.
A extremely beneficial asset for the model, this infographic is ideal to share on social media or in an e mail marketing campaign. It’s onerous to think about that it began its life as a presentation!
Sumo Logic’s infographic
#three: DHL Categorical Interactive Touchdown Pages
Within the case of DHL Categorical, touchdown pages had been a ache level. With places throughout the globe, and extra touchdown pages than they may preserve monitor of, DHL wanted an answer that might make their touchdown pages extra manageable—and measurable.
To do that, they used Rock Content material’s ion interactive content material platform, the place they may simply design interactive touchdown pages that home data and sources for his or her clients. The touchdown pages are actually extra scalable and on-brand, as they’ve developed a model theme for touchdown pages made in ion.
With interactivity within the combine, DHL can even use A/B testing on their touchdown pages, permitting them to achieve invaluable perception into how their clients are partaking with their touchdown pages. Enhancements will be integrated on the fly.
DHL’s touchdown web page
Convey Your Concepts to Life
For those who’re caught within the brainstorming course of on your subsequent piece of content material—don’t fear. Each content material crew has been proper the place you’re (almost certainly on a weekly and even every day foundation). We’ve all deserted initiatives and swapped concepts, however a part of the fantastic thing about going from ideation to an interactive or visible expertise is the magic that lies in perspective, in collaboration, and in seizing the continued potential of labor you’ve already created.
Want a lift? We’re right here to assist. Attain out to us for a demo of Rock Content material, which incorporates the Visually community and the ion interactive platform.
Kate Mills is an Editorial Content material Strategist at Rock Content material.