Practically 2 billion folks throughout 50 international locations are heading to the polls to vote in 2019, which suggests, now greater than ever, voters’ eyes and ears shall be centered in your protection to make sure they’re getting correct and well timed data to make an knowledgeable voting choice.
Election protection is a public service nevertheless it’s additionally a strategy to construct reliability together with your viewers and promote your outlet as a trusted useful resource for voters. Whether or not your publication covers nationwide points, or has a extra native slant, listed here are some key efficiency indicators which may be essential to your model’s backside line, in addition to methods and techniques you’ll be able to leverage, utilizing ScribbleLive’s Interact platform, to help your workforce’s objectives:
Elevated Repeat Guests
Think about content material that’s all the time related as a method to make use of fewer sources. You possibly can hone in on particular subjects associated to voting and paint an image in your readers on topics similar to voter turnout and historical past of your area or a profile on an underdog candidate. In case your readers can depend on you to publish compelling evergreen items, they’ll return to your web site time and time once more.By internet hosting a commonly scheduled stay on-line election chat—each Tuesday and Thursday, for instance—you may give your readers set instances to test in in your web site. Think about totally different viewpoints at totally different instances—factual data because it occurs. Create a microsite devoted to your election protection. You possibly can leverage a whitelabel template to create beautiful content material that may stand alone.Provide fundamental, however needed particulars similar to polling data in addition to stay updates from polling locations within the type of a stay weblog. Leverage content material icons to obviously differentiate numerous varieties of posts inside a stream
Elevated Time on Web page
Leverage a video supplier positioned both on prime of or subsequent to your stream to host an ongoing dialogue throughout a stay occasion or replay clips that may encourage readers to stay round.Give your prime political editor a while to shine by having them host a Q&A. They will subject readers’ questions on all issues associated to the upcoming elections, and it’ll preserve your readers engrossed and included.Create sound bites of native voters earlier than, throughout, and after voting and scatter all through your stream for a multimedia expertise.
Elevated Conversions
When you’ll doubtless all the time share the bigger debates and polling outcomes with anybody who navigates to your web site, take into account putting your area of interest, extra curated content material behind a gate or paywall. For instance, you’ll be able to cowl the bigger debate in your election web page, and place an professional deep-dive of the candidates inside the paid part of your web site or have customers submit a kind with their contact data to be able to entry the content material.Leverage in-stream advertisements to information readers to a selected Name to Motion (CTA) or to monetize the content material.
Elevated Pages Per Session
A recap publish that’s pinned to the highest of your content material will help readers catch up. This might comprise hyperlinks, sources, and voting data, and can encourage readers to spend extra time shopping totally different pages of your web site.
Elevated Consumer Engagement
Embody polls and quizzes in your stay stream throughout breaks in commentary to maintain your readers’ curiosity. Think about subjects like “how nicely have you learnt your native politician?” or trivia on the candidates or points. Photographs inside voting areas are often prohibited however get artistic with different methods to seize Consumer Generated Content material (UGC)—attempt operating a contest of your readers most urgent political questions or have them submit “post-voting” selfies. The winner may have their questions answered by a candidate throughout an interview together with your publication, and in addition win a one month subscription to your premium web site.
Upcoming Election Protection Webinar
Eager about studying extra about how one can interact your viewers throughout election season? Register right this moment for our upcoming webinar.
Lauren Johnson
