Practically 2 billion individuals throughout 50 nations are heading to the polls to vote in 2019, which implies, now greater than ever, voters’ eyes and ears will probably be targeted in your protection to make sure they’re getting correct and well timed info to make an knowledgeable voting resolution.
Election protection is a public service but it surely’s additionally a strategy to construct reliability along with your viewers and promote your outlet as a trusted useful resource for voters. Whether or not your publication covers nationwide points, or has a extra native slant, listed here are some key efficiency indicators which may be necessary to your model’s backside line, in addition to methods and ways you may leverage, utilizing Rock Content material’s Interact platform, to help your group’s objectives:
Elevated Repeat Guests
Think about content material that’s all the time related as a manner to make use of fewer assets. You possibly can hone in on particular matters associated to voting and paint an image on your readers on topics similar to voter turnout and historical past of your area or a profile on an underdog candidate. In case your readers can rely on you to publish compelling evergreen items, they’ll return to your web site time and time once more.By internet hosting a often scheduled reside on-line election chat—each Tuesday and Thursday, for instance—you may give your readers set instances to examine in in your web site. Think about completely different viewpoints at completely different instances—factual info because it occurs. Create a microsite devoted to your election protection. You possibly can leverage a whitelabel template to create gorgeous content material that may stand alone.Provide primary, however obligatory particulars similar to polling info in addition to reside updates from polling locations within the type of a reside weblog. Leverage content material icons to obviously differentiate numerous sorts of posts inside a stream
Elevated Time on Web page
Leverage a video supplier positioned both on high of or subsequent to your stream to host an ongoing dialogue throughout a reside occasion or replay clips that may encourage readers to stay round.Give your high political editor a while to shine by having them host a Q&A. They will discipline readers’ questions on all issues associated to the upcoming elections, and it’ll hold your readers engrossed and included.Create sound bites of native voters earlier than, throughout, and after voting and scatter all through your stream for a multimedia expertise.
Elevated Conversions
When you’ll probably all the time share the bigger debates and polling outcomes with anybody who navigates to your web site, contemplate putting your area of interest, extra curated content material behind a gate or paywall. For instance, you may cowl the bigger debate in your election web page, and place an professional deep-dive of the candidates throughout the paid part of your web site or have customers submit a type with their contact info as a way to entry the content material.Leverage in-stream adverts to information readers to a selected Name to Motion (CTA) or to monetize the content material.
Elevated Pages Per Session
A recap submit that’s pinned to the highest of your content material may also help readers catch up. This might comprise hyperlinks, assets, and voting info, and can encourage readers to spend extra time looking completely different pages of your web site.
Elevated Person Engagement
Embody polls and quizzes in your reside stream throughout breaks in commentary to maintain your readers’ curiosity. Think about matters like “how effectively have you learnt your native politician?” or trivia on the candidates or points. Photographs inside voting places are normally prohibited however get artistic with different methods to seize Person Generated Content material (UGC)—attempt operating a contest of your readers most urgent political questions or have them submit “post-voting” selfies. The winner might have their questions answered by a candidate throughout an interview along with your publication, and in addition win a one month subscription to your premium web site.
Upcoming Election Protection Webinar
Concerned about studying extra about how one can interact your viewers throughout election season? Register in the present day for our upcoming webinar.
Lauren Johnson
