12 Highly effective WordPress Plugins To Develop Your E-mail Listing 3x Sooner

22 minutes read

Are you searching for the most effective WordPress mailing record plugin to develop your electronic mail record?

Perhaps you desire a fundamental plugin for creating opt-in kinds. Or, possibly you want a full-featured record constructing plugin that provides superior options equivalent to split-testing, lead magnet supply, or multi-step kinds, and many others.

There are such a lot of plugins in the marketplace however which must you select?

On this publish, you’ll uncover the most effective WordPress electronic mail record constructing plugins in the marketplace – damaged down by class.

First, we’ll have a look at electronic mail subscription plugins, then we’ll have a look at touchdown web page plugins and different sorts of opt-in type plugins.

And on the finish, I’ll share suggestions for various use instances.

Prepared? Let’s get began.

The most effective WordPress electronic mail subscription plugins

Wish to add opt-in kinds to your WordPress web site? No downside. These WordPress plugins make it simple seize emails.

1. Thrive Leads

Thrive Leads is probably the most feature-intensive WordPress electronic mail subscription plugin in the marketplace proper now.

Thrive Leads BW example

This highly effective plugin permits you to design and deploy opt-in kinds utilizing a drag & drop editor. Customise one of many 60+ included templates or create the right opt-in type from scratch.

Then, select the way you need your kinds to be displayed. You may set sure type sorts to seem primarily based on exit intent, time on web page, or a wide range of different triggers.

And, you may show kinds on particular posts and pages or through classes, tags, and many others. And create devoted kinds for cellular and desktop.

You may run A/B assessments to seek out what converts finest in your viewers. Duplicate a type to check copy & design modifications or take a look at completely different type sorts towards one another for optimum conversions.

Thrive Leads additionally provides you deep reporting and analytical insights so you may perceive how your kinds are performing, and the place your highest changing visitors comes from.

Thrive Leads key options:

Helps virtually each sort of opt-in type – Add mobile-specific kinds, 2-step kinds, popovers, in-content kinds, after publish kinds, slide-ins, widgets, content material lockers, ribbons, and extra.API integrations and customized HTML kinds – Most electronic mail suppliers are supported. Customized HTML kinds present a option to join any that aren’t supported.Increase conversions with SmartLinks – Show completely different content material to those that have already signed as much as your electronic mail record. Nice for enhancing product gross sales after folks be a part of your mailing record.

Thrive Leads pricing:

Plans begin from $67 for 1 12 months of help and limitless updates. Or buy their membership plan to unlock all different plugins (together with quizzes, touchdown pages, headline optimization, and extra).

Be taught extra in our Thrive Leads evaluate.

2. ConvertPro

ConvertPro is a well-liked WordPress opt-in type plugin from Brainstorm Pressure. The identical firm behind the Astra Theme and Schema Professional plugin.


With this plugin, you may deploy a variety of opt-in type sorts utilizing a drag & drop editor. And leverage loads of concentrating on & behavioural set off choices.

You get entry type sorts you’d anticipate equivalent to popovers, widgets, slide-ins, and many others. In addition to the extra superior sorts equivalent to sure/no kinds, multi-state, and content material locking.

You’ll discover help for a variety of electronic mail service suppliers equivalent to Mailerlite, ConvertKit, ActiveCampaign, AWeber, SendinBlue, GetResponse, MailChimp, and extra (view full record).

ConvertPro is a modular plugin. What does this imply? Whereas it’s loaded with helpful options, you may disable those you don’t want. It will enhance your web site’s efficiency.

Modules you may disable embody the likes of reporting, A/B testing, electronic mail integrations, and many others.

Superior concentrating on performance permits you to create kinds concentrating on particular nations, all EU nations, or non-EU nations, for instance. You may as well goal particular gadgets equivalent to cellular & desktop.

ConvertPro key options:

Superior show triggers – The widest number of show triggers I’ve present in a plugin. Contains time on web page, inactivity, scroll to CSS class, exit intent, and extra. They are often stacked and configured teams.Superior concentrating on performance – Guarantee the correct folks see the correct kinds in your web site. Goal kinds to particular pages, posts or taxonomies. Geographical concentrating on additionally out there.Modular plugin design – Flip off the options you don’t want to enhance web site efficiency.

ConvertPro pricing:

$99 for limitless web sites. Their company bundle is $249 and consists of entry to all of their different merchandise together with Astra Professional, Schema Professional, and extra.

three. ConvertBox

ConvertBox is a hidden gem on the earth of lead era instruments. It’s a SaaS platform that connects on to WordPress.


Through the years I’ve examined plenty of instruments designed to create electronic mail join kinds however this has the best consumer interface I’ve tried.

I can go from opening the editor to publishing a type in minutes. There aren’t many templates to select from however these which are out there look nice.

You may create a number of completely different type sorts – sticky bars, popovers, slide-ins and full web page kinds. New options are added regularly and in-content kinds are already on their improvement roadmap.

You may run A/B break up assessments shortly by duplicating an current type, show your kinds the URL’s you select or exclude (or classes and tags in case you have their WordPress plugin put in.) 

There are a selection of concentrating on guidelines you need to use which embody gadget sort, location, URL string, referring web site, and extra.

What stands out above all else is how simple it’s to arrange a number of selection kinds the place every reply can assign subscribers to a unique tag/group/record – that is extraordinarily highly effective when used for electronic mail segmentation funnels.

ConvertBox key options:

API integrations and customized HTML kinds – Most electronic mail service suppliers are supported, but when yours isn’t – you need to use their customized HTML type choice.Superior show and concentrating on choices – Show kinds when customers are about to depart, on a timer, hyperlink click on, and many others. Then choose precisely which web page, and which concentrating on choices (location, referring web site, and many others.) you need to use.Actual-time analytics – See precisely how your kinds and split-tests are performing. Not solely will you see leads, views, and conversion charges, however you’ll additionally see interactions.

ConvertBox pricing:

$395 lifetime supply out there for a restricted time. Helps 500,000 month-to-month impressions and 50 web sites. After that, it appears to be priced at $99/month. Sadly now we have no ETA on when their pricing will modifications.

four. Bloom

Bloom is a full-featured record constructing plugin for WordPress, created by the group at Elegant Themes.


Use this plugin so as to add 6 various kinds of opt-in kinds – together with popovers, widgets, fly-ins, beneath publish kinds, inline kinds, and content material lockers.

There isn’t a visible editor or perhaps a stay preview such as you get with ConvertPro and Thrive Leads – however the edit is easy to make use of.

You get entry to plenty of templates however most of them look fairly related. Limitless electronic mail accounts will be related, and there’s a customized HTML type choice for any suppliers there isn’t a direct API integration for.

Good analytics performance and concentrating on options are included.

Bloom key options:

Easy editor with loads of templates – It’s not a drag & drop editor but it surely’s simple to make use of.Constructed-in type analytics – Every little thing you should monitor efficiency.Superior concentrating on – Show opt-in kinds on particular pages, posts, and classes. Exclude from particular pages when wanted.

Bloom pricing:

$89/12 months for limitless web sites and entry to all different Elegant Themes merchandise. Together with the favored Divi theme, a social sharing plugin and extra.

5. WP Subscribe

WP Subscribe is a free opt-in type plugin for WordPress that’s extraordinarily light-weight.

WP SubscribeWP Subscribe

This plugin is free and designed to be so simple as potential.

Simply set up & activate, then head to your widgets web page and add the widget to whichever widget space you want. 

It’s pretty restricted however in case you solely need to add fundamental opt-in kinds to widget areas – it might be all you want.

There’s a professional model of this plugin which provides the choice to vary colors, show exit intent popovers, and extra.

WP Subscribe key options:

Assist for a number of electronic mail suppliers – Presently, MailChimp, AWeber and Feedburner are supported.Easy opt-in kinds – Simply add an opt-in type to widget areas in your WordPress web site.Professional model provides additional options and integrations – This consists of extra integrations for MailRelay, Mad Mimi, MailPoet, Mailerlite, GetResponse, and extra.

WP Subscribe pricing:

FREE. Professional model prices $29 for 1 web site or $59 for limitless web sites.

6. WP Notification Bar Professional

WP Notification Bar Professional makes it simple so as to add notification bars to the highest or backside of your WordPress web site. 

WP Notification Bar ProWP Notification Bar Pro

You may select to show an opt-in type inside notification bars, or you may show textual content & a button linking to one among your touchdown pages.

You may as well show textual content, hyperlinks to your social profiles, or a timer. 

This plugin permits you to select the place in your web site your notification bars are displayed, and who it’s exhibited to.

For instance, you possibly can select to point out sure bars solely on cellular, whereas hiding them on desktop. Or you possibly can create particular bars for Search Engine Guests.

A precedence will be set in case there are a number of bars displaying on a single web page – this ensures guests don’t see a number of bars.

There’s a free model of this plugin that can be utilized to hyperlink to touchdown pages or show customized content material however there isn’t a opt-in type performance.

WP Notification Bar Professional key options:

A/B break up testing – Uncover what converts finest in your viewers.Fundamental analytics – Observe which notification bars your guests are clicking on.Helps hottest electronic mail suppliers – This consists of MailChimp, GetResponse, AWeber, Marketing campaign Monitor, Fixed Contact, ActiveCampaign, Benchmark, Sendinblue, Drip, ConvertKit, Mad Mimi, and extra.A number of bar sorts – Decide-in type, timer, textual content, button, social profiles, and extra.

WP Notification Bar Professional pricing:

$29 for one web site. Unlock limitless web sites for $59.

7. MailChimp for WordPress (MC4WP)

As you’ve in all probability guessed from the title, MailChimp for WordPress helps you join your WordPress web site together with your MailChimp account.

MailChimp for WordPressMailChimp for WordPress

For those who’re searching for a fast and straightforward approach so as to add opt-in kinds to your web site, and you utilize MailChimp – this plugin is a pleasant free choice. 

It’s considerably restricted on huge options but it surely provides some smaller options that different plugins don’t supply.

For instance, you may add “tick to subscribe” packing containers to remark kinds, registration kinds, WooCommerce checkout pages, and extra.

You get full management over type fields and may simply customise colours to match your web site’s branding.

MC4WP key options:

Simple approach so as to add opt-in kinds – Fast to combine with fundamental customization.Click on to subscribe tick field function – Add tick packing containers to feedback, registration kinds, and extra.Integrates properly with different fashionable plugins – Integrates nicely with WooCommerce, Contact Kind 7, Gravity Kinds, WPForms, BuddyPress, MemberPress, and extra.

MC4WP pricing:


The most effective touchdown web page builders for WordPress

Utilizing a devoted touchdown web page is a good way to get extra electronic mail subscribers. They’re splendid for paid visitors they usually convert much better than an opt-in type in your weblog.

These WordPress plugins make it simple to create electronic mail seize pages, gross sales pages, and different funnel pages.

I extremely advocate trying out my article on WordPress touchdown web page plugins, however listed here are my prime picks:

eight. Thrive Architect

Thrive Architect is likely one of the finest touchdown web page plugins in the marketplace. With it’s drag & drop editor and themed template units, it’s splendid for creating electronic mail seize pages.

Thrive ArchitectThrive Architect

With this plugin, you get among the best visible editors round providing you with the power to customise freely. Together with the choice to vary how pages show on cellular gadgets. For instance, you may disguise sure components from cellular gadgets.

Begin your touchdown web page from scratch or one of many 270+ touchdown web page templates. 

Templates embody webinar pages, course pages, opt-in type pages, gross sales pages, and extra.

Thrive Architect key options:

270+ touchdown web page templates – Grouped into themed units so you may construct gross sales funnels with constant branding.Construct touchdown pages quicker with web page blocks – Construct whole pages in minutes utilizing pre-designed content material blocks.Deep integration with different Thrive Themes merchandise – While you use different plugins equivalent to Thrive Leads, Thrive Quiz Builder, and Thrive Feedback – they seem as components so as to add inside Thrive Architect.A/B split-testing add-on out there – Whereas you need to use a free instrument like Google Optimize, it’s a lot quicker to make use of this add-on as a substitute. Get the Thrive Optimize bundle – it consists of the core plugin and split-testing add-on.

Thrive Architect pricing:

$67 for limitless updates and 1 12 months of help. Or buy their membership plan to unlock all of their different merchandise. Together with Thrive Leads, Thrive Quiz Builder, and extra.

9. OptimizePress three

OptimizePress is a conversion-suite that features a highly effective plugin for constructing touchdown pages and gross sales funnels.

OptimizePress 3OptimizePress 3

For those who’ve heard about OptimizePress earlier than – overlook every part you’ve heard.

With model three, their whole plugin was re-built from the bottom up.

OptimizePress now has the quickest editor I’ve examined. That’s from each a back-end and front-end loading perspective. And from a UX perspective, it beats plenty of SaaS platforms I’ve examined.

It comes with loads of templates for all types of funnel pages and it’s personal WordPress theme that permits you to add opt-in kinds to your web site – proper out of the field.

On increased plans, you get entry to a shortage plugin, funnel builder and extra.

In future updates, we’re going to see A/B testing and analytics added to the funnel builder, a protracted with a checkout builder add-on.

OptimizePress key options:

100+ touchdown web page templates – Create all types of sorts of touchdown pages & funnel pages utilizing these templates.Web page sections – Just like with Thrive Architect’s web page blocks, you may add pre-designed content material blocks to hurry up the design course of.WordPress theme – Features a customizable theme with opt-in type performance.Funnel builder – Create whole gross sales funnels simply. Funnel sorts embody launch funnels, record constructing funnels, webinar funnels, and extra. Out there on the Suite plan solely.

OptimizePress pricing:

Touchdown web page builder begins at $99/12 months. OptimizeFunnels and all different add-ons can be found for $199/12 months and can be utilized on 20 private websites. 

10. Leadpages

Leadpages is a lead era platform with a fantastic touchdown web page builder that integrates immediately with WordPress.


Attributable to Leadpages being a SaaS app, it hosts your whole touchdown pages for you. You may host touchdown pages on a Leadpages URL or you need to use their WordPress plugin to combine immediately together with your web site.

There are over 100 touchdown web page templates you may customise – this consists of electronic mail seize pages, lead era pages, gross sales pages, webinar pages, and extra.

What I like about Leadpages is the comfort and ease. I can handle touchdown pages throughout a number of domains from a single dashboard and run A/B assessments with a number of clicks. Then, their reporting exhibits me how my pages are performing.

Different lead era options embody alert bars, popovers, and LeadLinks. Leadpages additionally doubles as an internet site builder.

Leadpages key options:

Leadmeter conversion assistant – This instrument evaluates your touchdown web page and gives suggestions as you’re constructing it.Digital asset supply – Ship lead magnets to your subscribers utilizing this handy function.Checkout builder – Stripe integration made simple.Constructed-in A/B testing – Run split-tests shortly and examine analytics to observe efficiency. 

Leadpages pricing:

The Normal plan begins from $25/month when billed yearly. If you’d like split-testing, remember to seize the Professional plan at $48/month when billed yearly.

Different electronic mail seize plugins for WordPress

Other than including electronic mail seize kinds and creating touchdown pages, there are a bunch of different distinctive methods to develop your electronic mail record.

In some instances, these plugins may also show you how to drive extra visitors to your web site.

11. Thrive Quiz Builder

Thrive Quiz Builder makes it simple to create viral quizzes that generate visitors and electronic mail subscribers.

Thrive Quiz BuilderThrive Quiz Builder

Quizzes are some of the underrated content material sorts you may create. Actually, a buddy of mine used viral quizzes to generate 5,000+ month-to-month guests to a model new web site – with a tiny viewers.

They’re fast to create and have viral social sharing built-in. Then, you may benefit from all of the visitors you obtain to construct your electronic mail record.

Merely select a quiz template (record constructing on this case), customise your pages and add your questions & solutions.

And highly effective analytics assist you to see precisely how your quizzes are performing, and the place individuals are dropping off.

Thrive Quiz Builder key options:

Present customized provides to your readers – As a substitute of guessing what your readers need, you may ask them. Then ship really useful content material primarily based on their solutions.Section your electronic mail record simply – That is crucial to get the most effective efficiency out of your electronic mail record.A/B take a look at crucial quiz levels to spice up conversions – A/B take a look at your splash web page, opt-in gate, opt-in kinds, and outcomes pages to spice up efficiency.Integrates with fashionable electronic mail suppliers – Thrive have loads of API integrations for fashionable suppliers equivalent to ActiveCampaign, Drip, ConvertKit, Mailerlite, and extra.

Thrive Quiz Builder pricing:

$67 for limitless updates and 1 12 months of help.

12. RafflePress

RafflePress is a strong giveaway plugin that can be utilized to extend visitors, social media followers, and electronic mail subscribers.


Again after I was managing a advertising company, giveaways had been one among my favorite advertising techniques to make use of for brand spanking new purchasers.

With minimal effort and time, we might considerably increase visitors, social followers, and electronic mail subscribers. Free stuff is a strong motivator and viral sharing is built-in to the entry course of.

And, you don’t must pay out for prizes. Simply attain out to manufacturers in your area of interest and ask them to donate prizes. In alternate, they’ll get model consciousness and you may set extra entry strategies equivalent to following them on Twitter.

With RafflePress you may arrange your personal giveaways quick utilizing pre-made templates. And permit all types of entry sorts – becoming a member of your electronic mail record, following your social profiles, answering a query, and many others.

You may select to embed your giveaway on any web page or create a giveaway touchdown web page.

RafflePress key options:

Create viral giveaways quick A easy consumer interface permits you to create giveaways in minutes.Embed your giveaway or use a touchdown web page For those who don’t need to create a brand new publish/web page in your weblog, RafflePress can create a distraction free touchdown web page.Integrations for fashionable electronic mail suppliers – You should use any of the API integrations, connect with Zapier or use a customized internet type.

RafflePress pricing:

Plans begin from $49/12 months however electronic mail integrations requires the Professional plan which is $99/12 months.

How to decide on the most effective WordPress mailing record plugin for you

The most effective WordPress mailing record plugin will depend on your actual wants and what you’re making an attempt to perform.

It’s additionally value contemplating what your wants could also be sooner or later as a result of it can save you a good bit of problem by getting a plugin with extra options now. 

I’ve included some particular suggestions beneath (click on beneath to increase):

What’s the finest opt-in type plugin for WordPress?

Balancing value, options, and value – Thrive Leads is a transparent winner. 

For those who’re searching for a Thrive Leads various – take a look at ConvertPro.

What’s the most reasonably priced opt-in type plugin for WordPress?

If all you need is opt-in kinds for a single web site – Thrive Leads works out the most cost effective. However, it will get dearer once you need extra websites.

At which level, ConvertPro finally ends up providing probably the most reasonably priced answer at $99/12 months for limitless websites. There’s a lifetime deal out there to avoid wasting extra money, and an company deal that features entry to all of their different merchandise.

What’s the best opt-in type plugin or instrument to make use of?

ConvertBox is certainly, probably the most streamlined instrument I’ve examined for opt-in kinds. 

It’s a SaaS platform, but it surely has a WordPress plugin for straightforward integration. As soon as the plugin is activated, you’ll see choices to focus on kinds utilizing WordPress tags and classes, along with particular person web page URLs.

It’s been in beta for a very long time but it surely’s much better than most different SaaS options in the marketplace.

There aren’t many templates however the performance is unbelievable and it’s extraordinarily fast to go from “I need an opt-in type” to having a type stay in your web site.

I’ve over 500,000 month-to-month guests. Which mailing record plugin ought to I select?

SaaS opt-in type instruments get extraordinarily costly at this level. Through which case, ConvertPro can be splendid – notably as a result of it’s a modular plugin so you may flip off options you don’t want.

Thrive Leads vs ConvertPro? Which ought to I select out of the 2?

Thrive Leads has extra templates and a greater editor. It’s simpler to make use of and has extra customization choices.

For instance, you may create a type the place you disguise sure components from cellular solely. That’s one thing you may’t do with ConvertPro.

Alternatively, ConvertPro has higher behavioral concentrating on performance, and permits you to disable options you don’t want which is able to enhance web site efficiency. 

Thrive Leads works out dearer for a number of web sites however they provide lifetime updates and solely require a help top-up plan outdoors of your first 12 months in case you need assistance.

Finally, you may’t go fallacious with both plugin.

What’s the finest free mailing record plugin for WordPress?

Free mailing record plugins are tough to supply as a result of they require a lot upkeep. I’ve examined plenty of freemium plugins however most aren’t a lot use until you pay for the improve and at that time, there are often a lot better paid plugins out there.

That mentioned, WP Subscribe is an effective free plugin from MyThemeShop. It helps MailChimp, AWeber, and Feedburner.

I need to create opt-in kinds and touchdown pages. What WordPress plugins ought to I select?

Thrive Leads and Thrive Architect are nice choices as a result of they’re designed to work collectively. Actually, they use the identical editor so the educational curve will likely be simpler than two completely different plugins.

Additionally, Thrive Themes supply a membership plan which provides you entry to all of their different merchandise.

This consists of Thrive Quiz Builder, Thrive Feedback, Thrive Headline Optimizer, and extra. Click on right here to be taught extra.

A great various can be ConvertPro and OptimizePress as each are extraordinarily light-weight. OptimizePress has the good thing about their new funnel builder add-on and a lead era centered WordPress theme.

What’s the best plugin for creating conversion-focused touchdown pages?

The newest model of OptimizePress has among the best drag & drop editors I’ve examined. It’s not as versatile as Thrive Architect, but it surely has the shortest studying curve.

You probably have purchasers, or you may have extra funds to play with – contemplate Leadpages

Because it’s a SaaS app, you may construct and deploy touchdown pages with out having your personal web site. That is splendid for short-term touchdown pages. And for different touchdown pages, you may join Leadpages utilizing their devoted WordPress plugin.  

Leadpages has different lead era performance and doubles as an internet site builder. And the added bonus is that they deal with the internet hosting of your touchdown pages – splendid if you wish to decrease the load in your server.

Wrapping it up

Constructing an electronic mail record will get simpler when you may have the correct plugin for the job.

The WordPress mailing record plugins listed above will show you how to accumulate emails, generate leads, construct touchdown pages and extra.

You’ll be capable of benefit from leading edge options and techniques that may enhance your electronic mail join conversions considerably.

So, now it’s time to get began. Pick a plugin and begin constructing your electronic mail record.

Disclosure: This publish comprises affiliate hyperlinks. This implies we could make a small fee in case you make a purchase order.

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